{"id":298169,"date":"2026-10-02T06:16:16","date_gmt":"2026-10-02T06:16:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/298169\/"},"modified":"2026-10-02T06:16:16","modified_gmt":"2026-10-02T06:16:16","slug":"pic-celebrates-25-years-of-walking-with-clients-associated-press-national","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/298169\/","title":{"rendered":"PIC Celebrates 25 Years of Walking With Clients | Associated Press National"},"content":{"rendered":"<p>&#8211; Pittsburgh-based marketing agency marks a quarter-century of growth, adaptation, and long-term client partnerships &#8211;<\/p>\n<p>PITTSBURGH, Pa., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) \u2014 PIC, a Pittsburgh-based digital marketing agency and HubSpot Platinum Partner, is celebrating its 25th anniversary. Founded in 2001 by Jeff Schroeffel as Pittsburgh Internet Consulting, PIC began as an SEO and paid search provider and has grown into a full-service marketing partner while maintaining the principle that has guided the agency from the beginning: client relationships should be built for the long haul.<\/p>\n<p>\u201cWe have a 25-year track record of helping our clients grow by doing what our name promises: walking with them every step of the way,\u201d said Jeff Schroeffel, President &amp; Founder. \u201cMarketing has changed dramatically since 2001, but the most important part of our work has not. We work alongside our clients, evolve with their needs, and take ownership of the results. This anniversary belongs as much to our clients and team as it does to PIC.\u201d<\/p>\n<p>A RECORD BUILT ON PARTNERSHIP<\/p>\n<p>Long-term relationships have helped shape PIC\u2019s Walk With You Marketing\u00ae approach. Rather than delivering isolated tactics, the agency works as an extension of client teams to align goals, people, priorities, and execution around specific growth objectives. That commitment reflects one of PIC\u2019s defining values: We succeed when our clients thrive.<\/p>\n<p>The anniversary also gives tangible meaning to PIC\u2019s Found. Chosen. Trusted. For PIC, trust is not simply a marketing claim. It is earned through open and honest communication, accountable work, continuous improvement, and relationships built over time.<\/p>\n<p>EVOLVING WITH MARKETING AND WITH CLIENTS<\/p>\n<p>PIC\u2019s evolution directly reflects the changing needs of its clients and those clients trusting PIC to deliver additional marketing services. The agency expanded into website design and development in 2010 and became a HubSpot partner and inbound marketing agency in 2015. In 2020, PIC introduced its Walk With You Marketing\u00ae and proprietary Hero Mission Strategy\u00ae frameworks\u2014both trademarked in 2024\u2014to help businesses move beyond traditional buyer personas and connect deeply with their customers\u2019 real-world goals. Pittsburgh Internet Consulting rebranded as PIC in 2023, and in 2025, earned HubSpot\u2019s Custom Integration accreditation.<\/p>\n<p>Today, PIC\u2019s capabilities span data-driven marketing strategy, SEO, paid media, email, content, website development, growth-driven design, and HubSpot consulting.<\/p>\n<p>STILL WALKING WITH YOU<\/p>\n<p>Today, PIC is led by partners Jeff Schroeffel, Robb Luther, Brad Gerlach and Blaine Clapper, supported by a skilled and experienced team of more than 20 strategists, account managers, designers, developers and digital marketing specialists serving clients across the U.S.<\/p>\n<p>\u201cWe\u2019ve had clients since people were searching on Altavista. The tools may change, but the job doesn\u2019t. Figure out what the client is trying to win and help them win it,\u201d said Robb Luther, Vice President of Business Development at PIC. \u201cIt\u2019s worked for the last 25 years. It\u2019ll work for the next 25.\u201d<\/p>\n<p>As artificial intelligence, automation, and changing buyer behavior reshape marketing, PIC will continue to evolve alongside its clients by investing in the people, technology, and strategic capabilities that drive sustainable growth while preserving the collaborative partnerships at the heart of its Walk With You approach.<\/p>\n<p>ABOUT PIC<\/p>\n<p>Founded in Pittsburgh in 2001, PIC is a full-service marketing agency and HubSpot Platinum Partner that helps growth-oriented organizations develop and execute more effective marketing strategies. Through its Walk With You Marketing\u00ae and Hero Mission Strategy\u00ae approaches, PIC works as an extension of its clients\u2019 teams\u2014aligning people, priorities, and execution around measurable growth. Learn more at <a href=\"https:\/\/www.walkwithpic.com\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.walkwithpic.com\/<\/a>.<\/p>\n<p>MEDIA CONTACT<\/p>\n<p>Blaine Clapper<\/p>\n<p>PIC | Walk With You Marketing\u00ae<\/p>\n<p>412-942-0222<\/p>\n<p>300 Weyman Road, Suite 215, Pittsburgh, PA 15236<\/p>\n<p>IMAGE link for media: <a href=\"https:\/\/www.Send2Press.com\/300dpi\/26-1001-s2p-pic25-300dpi.webp\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.Send2Press.com\/300dpi\/26-1001-s2p-pic25-300dpi.webp<\/a><\/p>\n<p>Image caption: PIC Celebrates 25 Years of Walking With Clients.<\/p>\n<p>NEWS SOURCE: PIC Inc.<\/p>\n<p>Keywords: Advertising and Marketing, PIC Inc, Pittsburgh-based marketing agency, Jeff Schroeffel, Walk With You Marketing, website design and development, PITTSBURGH, Pa.<\/p>\n<p>This press release was issued on behalf of the news source (PIC Inc.) who is solely responsible for its accuracy, by <a href=\"https:\/\/www.Send2Press.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Send2Press\u00ae Newswire<\/a>. Information is believed accurate but not guaranteed. Story ID: S2P138585 APDF15TBLLI<\/p>\n<p>To view the original version, visit: <a href=\"https:\/\/www.send2press.com\/wire\/pic-celebrates-25-years-of-walking-with-clients\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.send2press.com\/wire\/pic-celebrates-25-years-of-walking-with-clients\/<\/a><\/p>\n<p>\u00a9 2026 Send2Press\u00ae Newswire, a press release distribution service, Calif., USA.<\/p>\n<p>Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8211; Pittsburgh-based marketing agency marks a quarter-century of growth, adaptation, and long-term client partnerships &#8211; PITTSBURGH, Pa., Oct.&hellip;\n","protected":false},"author":2,"featured_media":298170,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[54146,73,75,74],"class_list":["post-298169","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pittsburgh","tag-associated_press_national","tag-pittsburgh","tag-pittsburgh-headlines","tag-pittsburgh-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/298169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=298169"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/298169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/298170"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=298169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=298169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=298169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}