{"id":303038,"date":"2026-10-09T11:36:07","date_gmt":"2026-10-09T11:36:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/303038\/"},"modified":"2026-10-09T11:36:07","modified_gmt":"2026-10-09T11:36:07","slug":"bethlehem-kudumba-unit-sets-watch-time-record-on-jiohotstar","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/303038\/","title":{"rendered":"Bethlehem Kudumba Unit Sets Watch-Time Record on JioHotstar"},"content":{"rendered":"<p data-path-to-node=\"3\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-421240\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Image-Bethlehem-Kudumba-Unit-clocks-highest-day-one-watch-time-for-a-movie-on-JioHotstar-Mediabrief.jpg \" width=\"696\" height=\"343\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2026\/10\/Image-Bethlehem-Kudumba-Unit-clocks-highest-day-one-watch-time-for-a-movie-on-JioHotstar-Mediabrief..jpeg\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-421240\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2026\/10\/Image-Bethlehem-Kudumba-Unit-clocks-highest-day-one-watch-time-for-a-movie-on-JioHotstar-Mediabrief..jpeg\" alt=\"Image-Bethlehem-Kudumba-Unit-clocks-highest-day-one-watch-time-for-a-movie-on-JioHotstar-Mediabrief.jpg \" width=\"696\" height=\"343\"  \/>Bethlehem Kudumba Unit clocked the highest watch-time for a movie on its first day on JioHotstar, marking a new benchmark for film launches on the platform. Premiered on 2nd October 2026 in Malayalam, Tamil, Telugu, Kannada and Hindi, the film has seen strong audience engagement across languages following its theatrical release.<\/p>\n<p data-path-to-node=\"4\">Krishnan Kutty, Head, Entertainment Business, South Cluster, JioStar said, \u201cThe response to Bethlehem Kudumba Unit is a great example of how a strong story can travel seamlessly across languages and markets. Its day one performance on JioHotstar reflects the growing appetite for South Indian stories among audiences across the country. The strong response from both viewers and brands further demonstrates the opportunity that compelling regional content can create at scale.\u201d<\/p>\n<p data-path-to-node=\"5\">Nivin Pauly, Indian actor said, \u201cAs an actor, there\u2019s no greater joy than seeing your film connect with audiences. The love Bethlehem Kudumba Unit has received on JioHotstar has been truly overwhelming. What makes it even more special is how the film has travelled beyond Malayalam, finding love and acceptance across languages, regions and cultures. It\u2019s a beautiful reminder that good stories have no boundaries. My heartfelt thanks to everyone who has watched, embraced and celebrated our film. This love means the world to us!\u201d<\/p>\n<p data-path-to-node=\"6\">Adding to the film\u2019s momentum, Bethlehem Kudumba Unit has also attracted 30+ brand partners across different states. Sathya Agencies has come on board as the Co-Powered By Partner, while Jos Alukkas and MyG have joined as Special Partners, reflecting strong advertiser interest around the film and its multi-language audience footprint.<\/p>\n<p data-path-to-node=\"7\">Directed by Girish A.D., Bethlehem Kudumba Unit stars Nivin Pauly and Mamitha Baiju. The romantic comedy-drama follows Justin, a bachelor whose routine changes when Ashley and her family move in next door.<\/p>\n<p>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"Bethlehem Kudumba Unit clocked the highest watch-time for a movie on its first day on JioHotstar, marking a&hellip;\n","protected":false},"author":2,"featured_media":303039,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154],"class_list":["post-303038","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/303038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=303038"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/303038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/303039"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=303038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=303038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=303038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}