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You\u2019re breaking the ribs! <\/p>\n
Later this month, Rocky fans will be able to a take a jab at recreating the film\u2019s famous meat-punching scene outside Reading Terminal Market<\/a>. <\/p>\n \u201cI hit the beef, here, and I kinda liked it,\u201d Rocky Balboa, played by Sylvester Stallone, said in the 1976 blockbuster while talking to a news reporter about his inventive training method: beating slabs of beef inside an icebox. <\/p>\n The Oct. 24 event is part of the Philadelphia Visitor Center\u2019s \u201cRocky Season,\u201d months of citywide programming honoring the distinctly Philly movie\u2019s 50th anniversary<\/a>. <\/p>\n \u00bb READ MORE: \u2018Rocky\u2019 Season is coming to Philly to celebrate the Italian Stallion\u2019s 50th anniversary<\/a><\/p>\n \u201cRocky, much like Reading Terminal, is a cornerstone of Philadelphia culture,\u201d Annie Allman, CEO and general manager of Reading Terminal Market, said in a statement. <\/p>\n \u201cWe are happy to work with the Visitor Center to celebrate the impact of this film by offering Philadelphians a chance to be a part of an iconic moment while giving back to our community.\u201d<\/p>\n What\u2019s going on? <\/p>\n Reading Terminal Market will shut down Filbert Street on Oct. 24 from 11 a.m. to 4 p.m. <\/p>\n For a $20 donation, attendees can recreate the famous scene by throwing a punch at a frozen beef cut. The donations will benefit the market\u2019s pantry, which feeds Philadelphians in need, according to a news release. <\/p>\n And don your best gray sweatsuit and black Converse Chuck Taylor All-Stars for the Italian Stallion look-alike contest from noon to 1 p.m., as well as Rocky-inspired treats and music. <\/p>\n What will people be punching? <\/p>\n Participants will take their swings at a 225-pound, 5-foot-long hind quarter, supplied by Martin\u2019s Quality Meats, a spokesperson said. Afterward, the meat will be donated to area zoos, the news release said. <\/p>\n South Philly fighter Johnny \u201cCannoli\u201d Garbarino<\/a> will open the event with the first punch. <\/p>\n What can attendees win? <\/p>\n Those who square up against the hind will have their photo professionally taken, while the first 50 people to sign up will receive Reading Terminal Market-branded beanies<\/a>. <\/p>\n The winner of the look-alike contest \u2014 as decided by Allman and the audience \u2014 will get a $250 gift card. <\/p>\n