{"id":30934,"date":"2025-11-11T10:12:44","date_gmt":"2025-11-11T10:12:44","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/30934\/"},"modified":"2025-11-11T10:12:44","modified_gmt":"2025-11-11T10:12:44","slug":"first-netflix-house-sets-grand-opening-as-streamer-bets-on-experiences","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/30934\/","title":{"rendered":"First Netflix House Sets Grand Opening As Streamer Bets On Experiences"},"content":{"rendered":"

\n\tWednesday<\/a>\u2019s dorm, an elaborate One Piece<\/a> escape room, Stranger Things, Squid Game and the Rebel Moon VR play and Netflix<\/a>-themed mini golf, burgers and merch now span 100,000-plus square feet at the new Netflix House<\/a>, the giant streamer\u2019s first permanent entertainment venue.<\/p>\n

\n\tIt occupies the site of a former Lord & Taylor department store in Philadelphia\u2019s King of Prussia Mall<\/a>, one of the nation\u2019s largest. Built in 1963, it\u2019s weathered slings and arrows as all malls have, been revived, and draws a wide swathe of shoppers from across Philadelphia and surrounding suburbs as well as New York and New Jersey. The region has a high concentration of Netflix subscribers, says the company\u2019s Chief Marketing Officer Marian Lee, speaking with Deadline on site at the new 229-seat TUDUM Theater ahead of the Netflix House grand opening Wednesday.<\/p>\n

\n\tLee said tickets, which went on sale October 20, are moving briskly (no stats provided) and the team is fielding \u201ca lot of inbound inquiries on, like, \u2018Hey, can we have a KPop Demon Hunters birthday party in your location?\u2019\u201d There are frequent nods to the massive streaming and theatrical blockbuster around the public space and merchandise in the store, but the movie exploded too late for an attraction of its own, yet.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\t\t\tKat Kendon\/Netflix Attractions<\/p>\n

\n\tThere is a Bridgerton throne strewn with roses. There an Emily In Paris food cart with baguettes. There\u2019s also no entry fee to wander, shop or dine. <\/p>\n

\n\tNine holes of content-themed mini golf (Bridgerton, Wednesday, Is It Cake?, Stranger Things, WWE Raw, Squid Game, Love is Blind, One Piece and Floor is Lava) start at $15. Netflix says ticket prices will vary by experience and date and are subject to change, but generally it\u2019s looking like Feature Experience tickets starting at $39 and Netflix Virtual tickets starting at $25.<\/p>\n

\n\tThe main set pieces, which require tickets, are elaborate experiences each over 15,000 square feet. At Wednesday: Eve of the Outcasts based on the popular Tim Burton series, Wednesday Addams reluctantly takes over the Eve of the Outcasts Festival from roommate Enid Sinclair and gives it her own twisted touch. Guests can wander through Wednesday and Enid\u2019s dorm, Principal Weems\u2019 office, the biology lab, festival grounds, the halls of Nevermore Academy and cursed carnival rides. They can play Piranha Pursuit and Wheel of Doom and text with Thing to uncover secrets hidden throughout the experience.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\t\t\tKat Kendon\/Netflix Attractions<\/p>\n

\n\tOne Piece: Quest for the Devil Fruit is a 60-minute interactive journey set in the East Blue. As per Netflix materials, \u201cRumor has it that a mysterious Devil Fruit has been hidden somewhere in this world, and it\u2019s up to guests to assemble their own pirate crew and race to find it.\u201d Players face off against notorious villains, solve puzzles and navigate through iconic locations brought to life from the live-action series, including the Marine base, Alvida\u2019s hideout, Arlong Park and Buggy\u2019s tent.<\/p>\n

\n\tNetflix House builds on successful popups starting in 2020 with a Stranger Things drive-in the thick of Covid. The company has presented over 40 experiences globally reaching more than 10 million fans in 300 cities. <\/p>\n

\n\t\u201cWe have a team that is both concepting the creative development and testing the gameplay [and] working with set designers from the shows and films to get all the details right,\u201d says Lee. Experiences have ranged from a quick hit weekend or two, to a a full popup. \u201cWe had Squid Game in New York for months and months. Not permanently, but maybe it\u2019s running six months.<\/p>\n

\n\t\u201cWe\u2019ve been talking about a permanent venue for a couple of years because the biggest logistical challenge is finding a space. We need a ton of square footage and a ton of ceiling clearance to get these attractions and build them out right, and that\u2019s the biggest expense. And so imagine you have a permanent space and you are stationary, and you have the flexibility then to move things in and out and not bear the cost of just picking up and finding another place in the city.<\/p>\n

\n\t\u201cIf you have multiple locations, you\u2019ll be able to swap in and out. Or you might say, \u2018This one\u2019s not working as designed. Why?\u2019 We can tweak it creatively. We can take it offline for a little bit.\u201d<\/p>\n

\n\tOn a tour Monday, Netflix reps stressed the community element. The project employed more than 260 local tradespeople during construction and development and will create nearly 300 permanent jobs when it opens. It also includes partnerships with regional artists and vendors, including a large-scale mural by local Philadelphia artist Emily White that showcases a Netflix character mash-up on the exterior of the building.<\/p>\n

\n\tCatering to its demographic, the gift shop has a large table of Eagles-green \u201cNetphlix\u201d merchandise only available to purchase in person.<\/p>\n

\n\tAt the Tudum Theater, fans can experience Netflix shows and movies on the big screen with special screenings including KPop Demon Hunters sing-alongs, In Your Dreams and more. The theater will also host screenings of live sports like WWE RAW and NFL games, as well as trivia nights, seasonal activities, and surprise fan events. It will screen Netflix films and host director talks much like the Paris in NYC. <\/p>\n

\n\tA second Netflix House is set to open on the heels of the first at the Galleria Dallas mall in Texas on December 11. It will feature Stranger Things and Squid Game as the major immersive experiences and have an arcade instead of mini golf, otherwise it will largely look and feel similar to Philadelphia, Lee said.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\t\t\tKat Kendon\/Netflix Attractions<\/p>\n

\n\tIf they\u2019re successful, more will follow. \u201cIt would be amazing to have one\u201d close enough for every fan who lives near a major city to get to, she said.<\/p>\n

\n\tWill Netflix brass mention the new venture on its next quarterly earnings call? Hard to say. \u201cRevenue matters, but this isn\u2019t our core business, right?\u201d says Lee. \u201cIt\u2019s us continuing to have a two-way conversation and the engagement with our fans and being ubiquitous. You have to kind of stand out and put yourself out there with your fans every day so they don\u2019t forget you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Wednesday\u2019s dorm, an elaborate One Piece escape room, Stranger Things, Squid Game and the Rebel Moon VR play…\n","protected":false},"author":2,"featured_media":30935,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[14988,3548,19405,19605,69,71,70,2583],"class_list":{"0":"post-30934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-philadelphia","8":"tag-king-of-prussia-mall","9":"tag-netflix","10":"tag-netflix-house","11":"tag-one-piece","12":"tag-philadelphia","13":"tag-philadelphia-headlines","14":"tag-philadelphia-news","15":"tag-wednesday"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/30934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=30934"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/30934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/30935"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=30934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=30934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=30934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}