The annual vintage pop-up shop, hosted by local salon Apotheca, took place on Friday and Saturday, drawing vintage enthusiasts in and around the Bethlehem area.\u00a0<\/p>\n
The shop featured vintage clothes like \u201890s JNCO jeans, old band shirts and classic Lehigh apparel.<\/p>\n
Although they weren\u2019t part of the pop-up shop, skin and hair care products were also available for purchase inside Apotheca, located at 101 E. Third St.<\/p>\n
While the event itself was hosted by and took place at the Apotheca Salon, Telly Diacogiannis, a local vintage collector and retailer, was responsible for the collaboration.<\/p>\n
Diacogiannis said his business was inspired by his passion for midcentury-vintage furniture, decor and clothes, with items dating back to the 1990s.\u00a0<\/p>\n
He said he especially enjoys collecting vintage pieces from Lehigh, the Philadelphia Eagles and other schools and businesses like Martin Guitars and Bethlehem Steel.<\/p>\n
Diacogiannis has mostly done collaborations in Bethlehem and Allentown, which have been successful for over four years now.\u00a0<\/p>\n
Although not everything he purchases goes on sale, he\u2019s more than willing to give valuable clothes to others if he finds they don\u2019t fit him. Diacogiannis said he recognizes his collection of vintage items, which has been growing for at least 20 years, as a way of preserving history in Bethlehem.<\/p>\n
\u201cAs a collector, probably an enthusiast more than someone who\u2019s selling, I\u2019m preserving history,\u201d he said. \u201cIt\u2019s very important for me to preserve, as somebody who was born and raised in Bethlehem.\u201d<\/p>\n
It\u2019s not just his own history that he\u2019s trying to preserve with his business, but other people\u2019s history as well.<\/p>\n
When asked which of his merchandise on sale was among his favorites, he brought up a Lehigh baseball team jacket from over 20 years ago.\u00a0<\/p>\n
This jacket was a valuable and rare piece that was worn by official Lehigh athletes and had limited production. Diacogiannis said it was the type of collector\u2019s item someone couldn\u2019t just walk into a store and buy.\u00a0<\/p>\n
\u201cThis is an example of something that I like to find for my collection because there weren\u2019t many of them made, and it\u2019s very high quality,\u201d Diacogiannis said. \u201cIt wasn\u2019t something you could have just bought at the bookstore, so something like this is what I look for in my collection.\u201d\u00a0<\/p>\n
Riley Richardson, \u201830, is a fan and regular customer of Diacogiannis\u2019 shop. Richardson said he spends most of his time off campus to see what\u2019s in store.\u00a0<\/p>\n
Richardson found this store by chance when he was originally looking for food, but saw the flyer, which caught his attention.\u00a0<\/p>\n
He said he\u2019s been to other events and stores that feature vintage clothes, but loves this specific pop-up shop the most, to the point that his wardrobe is filled with clothes from Diacogiannis\u2019 collection.<\/p>\n
Richardson has been starting to change his style, and found the vintage pop-up Shop to be exactly what he was looking for.<\/p>\n
\u201cI just started to change my style, so I kind of just went to look around, and see if there is anything I vibed with,\u201d Richardson said. \u201cWhen I actually came here, I found stuff that I actually liked for once, and then I was just like \u2018I gotta buy this stuff.\u2019\u201d<\/p>\n
Katie Caricari, a hairstylist at Apotheca Salon, said the salon\u2019s location is easily accessible to everyone in Bethlehem and has received more customers as a result of the collaboration.<\/p>\n
She complimented Diacogiannis\u2019 passion and marketing efforts with the owners of Apotheca Salon, the partnership has been going strong for over three years now.<\/p>\n
The collaboration is more than just the salon having clothing racks for sale, as Caricari and other employees encourage their customers to peruse the pop-up shop. Caricari said she posted images of their customers after their hair care with some of the vintage clothes on social media.\u201cWhenever they\u2019re processing, we just tell them \u2018Hey, you\u2019re going to be sitting here for 30 minutes, so go take a look around all the clothes they have set up and stuff.\u2019\u201d Caricari said.<\/p>\n
Following the success of the collaboration, Diacogiannis said he\u2019s likely to partner with Apotheca Salon again to showcase his love for vintage clothing and give people a chance to enjoy what he loves.\u00a0<\/p>\n
\u201cI just decided I want to bless the people who come to shop with me because I have people who shop with me who are looking for these types of things as well,\u201d Diacogiannis said.<\/p>\n","protected":false},"excerpt":{"rendered":"The annual vintage pop-up shop, hosted by local salon Apotheca, took place on Friday and Saturday, drawing vintage…\n","protected":false},"author":2,"featured_media":310505,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[5877,153,155,154,1197,4602],"class_list":["post-310504","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-4-minute-read","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news","tag-feature","tag-south-side"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/310504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=310504"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/310504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/310505"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=310504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=310504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=310504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}