{"id":312262,"date":"2026-10-22T22:48:16","date_gmt":"2026-10-22T22:48:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/312262\/"},"modified":"2026-10-22T22:48:16","modified_gmt":"2026-10-22T22:48:16","slug":"key-item-collectibles-prepares-to-open-new-location-as-berkshire-malls-future-remains-uncertain-reading-area","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/312262\/","title":{"rendered":"Key Item Collectibles prepares to open new location as Berkshire Mall\u2019s future remains uncertain | Reading Area"},"content":{"rendered":"<p>WYOMISSING, Pa. \u2014 A large figure was still being painted Thursday as workers filled shelves and unpacked cards inside the new home of Key Item Collectibles near The Works.<\/p>\n<p>They did not have much time as the store is scheduled to open Friday morning.<\/p>\n<p>\u201cAs you can see, [we\u2019re] trying to build it out as quickly as possible,\u201d owner Neeko Gonzalez said. \u201cWe&#8217;re opening tomorrow, so it is crunch time.\u201d<\/p>\n<p>Gonzalez started the business with a kiosk at the Berkshire Mall before moving into a storefront. But he said water-main breaks, heating problems, and uncertainty about the mall\u2019s future made it difficult to plan ahead.<\/p>\n<p>\u201cFor us, we were planning on moving, regardless, once our lease is up, just so we can get into more long-term space that&#8217;s better for us,\u201d Gonzalez said.<\/p>\n<p>Wyomissing is now considering a zoning change involving the mall. The borough said the change could give developers more options for the property and encourage them to bring in new stores.<\/p>\n<p>A public hearing is scheduled for Nov. 10 at Borough Hall. The deadline to complete the mall\u2019s possible sale has also been extended, potentially until December. The borough said no development plan has been submitted yet.<\/p>\n<p>\u201cThe game plan is to get ahead of the game instead of waiting for something to happen,\u201d Gonzalez said.<\/p>\n<p>The grand opening for Key Item Collectibles begins at 10 a.m. Friday. The Berkshire Mall remains open to shoppers.<\/p>\n<p>\nCopyright 2026 Maranatha Broadcasting Co., Inc.. All Rights Reserved.\n<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"WYOMISSING, Pa. \u2014 A large figure was still being painted Thursday as workers filled shelves and unpacked cards&hellip;\n","protected":false},"author":2,"featured_media":312263,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[131,127655,65333,128,130,129,7857,133],"class_list":["post-312262","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-berkshire-mall","tag-key-item-collectibles","tag-mall-redevelopment","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news","tag-store-opening","tag-wyomissing"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/312262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=312262"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/312262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/312263"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=312262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=312262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=312262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}