Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad was created. So you might see disclosures pop up in commercials in other states if they\u2019re also expected to air in Pennsylvania.<\/p>\n
The law leaves many loopholes, though. For one, what constitutes \u201csignificantly modified\u201d is subjective. There is also a carve-out for \u201cparody, satire, commentary or criticism,\u201d as well as anything that is \u201cevidently fictional.\u201d Again, what \u201cevidently fictional\u201d means is unclear. The wording also suggests only content that \u201cuses synthetic content in a manner that creates a false consumer perception\u201d about a product or service would require a disclosure. Again, leaving questions about what qualifies as \u201cfalse\u201d under the law and who makes those decisions.<\/p>\n