{"id":313630,"date":"2026-10-24T23:02:21","date_gmt":"2026-10-24T23:02:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/313630\/"},"modified":"2026-10-24T23:02:21","modified_gmt":"2026-10-24T23:02:21","slug":"meat-market-challenge-celebrates-rocky-50th-anniversary-in-philly","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/313630\/","title":{"rendered":"Meat Market Challenge celebrates Rocky 50th anniversary in Philly"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2026\/10\/untitled-october-24-2026-at-13.36.53.png\" alt=\"\" width=\"764\" height=\"432\" loading=\"eager\" fetchpriority=\"high\" data-v-31bc2d2e=\"\"\/> article <\/p>\n<p data-v-31bc2d2e=\"\">Rocky Meat Market Challenge (Photo: Tyler Thrasher\/FOX29) <\/p>\n<p data-v-2c6143fb=\"\">PHILADELPHIA &#8211; Dust off the fedora and tape up your knuckles\u2014Philadelphia is celebrating half a century of the Italian Stallion.<\/p>\n<p data-v-2c6143fb=\"\">Reading Terminal Market hosted the &#8220;<a href=\"https:\/\/www.instagram.com\/p\/De4p9ijJPDS\/\" target=\"_blank\" rel=\"noopener nofollow\">Meat Market Challenge<\/a>&#8221; on Saturday, inviting fans to channel their inner underdog to celebrate the 50th anniversary of the iconic film &#8220;Rocky.&#8221;<\/p>\n<p> WATCH: <a href=\"https:\/\/www.instagram.com\/p\/De4p9ijJPDS\/\" target=\"_blank\" rel=\"noopener nofollow\">FOX 29 boxes like Rocky with the iconic slab of beef<\/a>  Recreating an iconic scene\u00a0 <\/p>\n<p original-article-post=\"\" origination_station=\"WTXF\" data-v-ec26887a=\"\" data-v-2c6143fb=\"\">The backstory:<\/p>\n<p data-v-2c6143fb=\"\">The outdoor event, which took over Filbert Street from 11 a.m. to 4 p.m., allowed fans to physically step into the cinematic training montage by throwing punches at slabs of frozen meat.<\/p>\n<p data-v-2c6143fb=\"\">The photo op required a $20 donation, with all proceeds going to fill the Reading Terminal Market Pantry for <a href=\"https:\/\/www.sharingexcess.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Sharing Excess<\/a>, a nonprofit providing hunger relief to local Philadelphians. As an added bonus, the first 50 participants to take a swing received a free Reading Terminal Market beanie.<\/p>\n<p>Rocky Meat Market Challenge (Photo: Tyler Thrasher\/FOX29) <\/p>\n<p>   Lookalike contests and market specials <\/p>\n<p original-article-post=\"\" origination_station=\"WTXF\" data-v-ec26887a=\"\" data-v-2c6143fb=\"\">The other side:<\/p>\n<p data-v-2c6143fb=\"\">The celebration extended well beyond the hanging meat. Guests were encouraged to dress the part, and the day culminated in a Rocky lookalike contest where the winner took home a $250 gift card to the market.<\/p>\n<p data-v-2c6143fb=\"\">Local vendors also got in on the action, offering Rocky-themed merchant specials and selling Rocky-inspired apparel. A DJ kept the energy high while attendees met and posed for photos with the market&#8217;s own champion mascot, Philbert.<\/p>\n<p class=\"group-source-paragraph\" data-v-4fbf7207=\"\">The Source: This article was written using information provided by the Philadelphia Visitor Center.<\/p>\n<p>    <a href=\"https:\/\/www.fox29.com\/tag\/us\/pa\/philadelphia\" class=\"tags-tag\" data-v-2c6143fb=\"\" rel=\"nofollow noopener\" target=\"_blank\">Philadelphia<\/a> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"article Rocky Meat Market Challenge (Photo: Tyler Thrasher\/FOX29) PHILADELPHIA &#8211; Dust off the fedora and tape up your&hellip;\n","protected":false},"author":2,"featured_media":313631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[139,539,69,71,70,593],"class_list":["post-313630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-news","tag-pa","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/313630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=313630"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/313630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/313631"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=313630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=313630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=313630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}