Lehigh\u2019s 93.1 WLVR-FM FCC license, which has been held for more than 50 years, was sold to Lehigh Valley Public Media in June 2026 after being in the university\u2019s ownership for over 50 years.\u00a0<\/p>\n
Chris Senft, \u201889, chief operator of the Lehigh University Student Radio Station, said he wasn\u2019t part of the conversation about selling the license which has now been finalized.<\/p>\n
Senft, alumni and students part of the radio station said they didn\u2019t hear about the $55,000 sale from the provost\u2019s office that made the decision to sell the license.\u00a0<\/p>\n
Senft said the radio station also wasn\u2019t consulted when the university signed a lease agreement with Lehigh Valley Public Media in 2019, granting them control<\/a> of the radio signal in exchange for student internships, station funding and other student opportunities. Lehigh retained an HD radio signal and streaming of the station, as well as the Federal Communication Commission license.<\/p>\n Senft explained in a previous investigation from The Brown and White<\/a> that Lehigh Valley Public Media did not uphold their side of the lease agreement, and Lehigh didn\u2019t appear to hold them accountable.\u00a0<\/p>\n The media organization has struggled financially in recent years, with a $3 million deficit<\/a> resulting from years of operating deficits, high overhead for employees and large losses in federal funding.\u00a0<\/p>\n The organization cut half of its staff<\/a> in January 2026. In September, CEO Hasanna Birdsong resigned after 15 months, followed by Paul Acompora, the vice president of development, according to the Morning Call<\/a>.<\/p>\n Senft said the initial plan was to\u00a0 get the license back, so that students could practice advertising and marketing skills by broadcasting in the community.<\/p>\n He said, now that the license was sold, this form of community engagement will no longer be possible.<\/p>\n Jim Cameron, \u201872, said he felt betrayed by the provost office\u2019s choice to sell the station\u2019s FCC license, after he and David Polakoff, \u201986, had conversations with Provost Nathan Urban and other faculty at Lehigh about options for the station, including not selling the license.\u00a0<\/p>\n Cameron said from his perspective, Lehigh made a mistake by not holding Lehigh Valley Public Media accountable for their side of the lease contract and ultimately deciding to sell the license.\u00a0<\/p>\n \u201cThey made this deal (with Lehigh Valley Public Media), and then they dropped the ball,\u201d Cameron said. \u201cNobody within the university was checking to see if there was compliance on the deal. Provost wasn\u2019t looking. The dean wasn\u2019t looking, and suddenly, they now find themselves like holy shit, (Lehigh Valley Public Media) owes us money.\u201d<\/p>\n Senft said despite funding and staffing challenges in recent years, especially after chief operator of the station AJ Fritzinger unexpectedly died in 2024<\/a>, student interest in the radio is still prevalent on campus.\u00a0<\/p>\n He said the station tabled at the club fair this year for the first time in years, leading to around 40 interest sign-ups, and 12 new DJs trained this fall.\u00a0<\/p>\n The Brown and White requested an interview or a written statement from Provost Urban, a month ago and hasn\u2019t received comment.\u00a0<\/p>\n On two separate occasions, Urban cancelled interviews with The Brown and White on the day they were supposed to occur. The Brown and White then reached out to Urban for an interview via email on Oct. 8. After two follow-up emails, Urban hasn\u2019t responded as of Monday.<\/p>\n Tracey King, associate vice president of student affairs, wasn\u2019t available for an interview and said in an email statement that Lehigh had observed a decrease in student engagement in the radio station in recent years.\u00a0<\/p>\n From King\u2019s statement via email, \u201cOver the last several years, the university has observed student engagement and career interest significantly shift away from traditional broadcast radio and toward on-demand, digital-first media.\u201d\u00a0\u00a0<\/p>\n WLVR\u2019s history<\/p>\n Lehigh has had a campus radio station since 1948<\/a>. The station originally started as affiliated with The Brown and White, who struggled with the funding for the station. According to the WLVR website<\/a>, electrical engineers at Lehigh helped launch the station, then called WLRN, and made the equipment work for them. The 1960s led to WLR AM radio and it wasn\u2019t until 1973 when WLVR-FM officially got on the air with the FCC go ahead.\u00a0\u00a0<\/p>\n Cameron said the radio outlet allowed students to have their own radio shows during the school year and community members to fill otherwise empty slots in the summer.\u00a0<\/p>\n Senft said without the license, community outreach is more difficult, because few people in the area can listen on the HD signal since\u00a0 most don\u2019t have HD radios or signals in their cars, narrowing the listener base for the station. There\u2019s also no local advertisements, which remove relationships with businesses in the area.<\/p>\n Cameron\u2019s experience<\/p>\n Cameron said when arriving at Lehigh as a civil engineering major, he couldn\u2019t predict the impact WLVR would have on him. In his second semester of his first year, he became program director of WLVR, launching his career in radio, and after graduating a career in media consultations.\u00a0<\/p>\n He never stopped keeping up with the station and has continued to donate to\u00a0 Lehigh, reaching Tower Society<\/a> status, who according to its website, recognizes \u201cdonors who have provided for Lehigh through a confirmed bequest intention, life income gift, or created an endowed fund.\u201d\u00a0<\/p>\n After the station\u2019s FCC license was sold in June, Cameron said he\u2019s not donating to the university anymore.\u00a0<\/p>\n \u201cI love the university, I love the students and I love the journalism department,\u201d Cameron said. \u201cBut I\u2019m not gonna give the university another dime, because we were literally lied to.\u201d<\/p>\n Cameron said he and other alumni connected to WLVR, many of whom are a part of the Lehigh Radio Alumni Facebook group, weren\u2019t hearing much from WLVR-HD after Fritzinger died, and were worried about the state it was in.\u00a0<\/p>\n Polakoff said he and Cameron tried to set-up meetings with Urban, Ashley Lemmons, assistant vice president and dean for student life, and professors in the journalism department starting last year.\u00a0<\/p>\n In January 2026, Cameron said he had a phone call with the provost, during which he asked him if the university was planning to sell the license.\u00a0<\/p>\n \u201cI asked (the provost), point blank, \u2018I just want to make sure you\u2019re not going to do anything foolish, like give up the (station\u2019s FCC) license,\u2019\u201d Cameron said. \u201cAnd he said, \u2018no.\u2019 And then he turned around and did exactly that. So I feel betrayed.\u201d<\/p>\n Cameron said he knows selling the license was not an alumni decision and Urban has a lot on his plate, but the station was also for the community, and was built by alumni.<\/p>\n Polakoff said he sent two emails to Urban, advocating for the importance of student-operated radio on the WLVR station and WLVR-HD.<\/p>\n In an email Polakoff wrote to Urban on March 5, he said \u201cWhile the pandemic and four years of undergraduate turnover have diminished WLVR\u2019s presence on campus, Lehigh\u2019s WLVR alumni can help showcase the value of student-run radio and reignite interest among the current undergraduate community. Broadcast and streamed radio still offer a unique and valuable experience. Radio remains a relevant platform.\u201d<\/p>\n Cameron said he didn\u2019t hear from the provost\u2019s office between the call in January when Urban said he would not sell the license and when the license was sold in June.\u00a0<\/p>\n One of Cameron and Polakoff\u2019s largest concerns with the sale was that the license went to Lehigh Valley Public Media, a financially struggling organization, rather than a thriving station like WDIY or a local college such as Muhlenberg or Lafayette with student-operated FM broadcast stations.\u00a0<\/p>\n \u201cAnd so if (Lehigh Valley Public Media is) in trouble\u2026WLVR is just going to be an afterthought,\u201d Polakoff said. \u201cIf Lehigh wants to transfer (the license), and we can\u2019t stop this at this point, at least transfer to somebody who\u2019s a better caretaker than Lehigh Valley Public Media, because they\u2019re so screwed up.\u201d<\/p>\n Lehigh Valley Public Media contract and new management<\/p>\n In 2019, Lehigh signed a leasing agreement with Lehigh Valley Public Media, granting them control over the 93.1 WLVR-FM signal. In return, they had to provide Lehigh\u00a0 funding, student internships and opportunities at the radio station.\u00a0<\/p>\n According to previous reporting from The Brown and White, former Chief Operator Fritzinger was the main communicator with Lehigh Valley Public Media, and after he died, partnership accountability became difficult.\u00a0<\/p>\n Fritzinger was passionate about the station, and was quoted in a 2015 Lehigh News<\/a> article emphasizing the importance of the radio station being student-run in a time when many colleges sold their FCC licenses and many stations were operated by outside entities.\u00a0<\/p>\n Senft, who had been assisting Fritzinger since 2015, took over the radio station as chief operator.\u00a0<\/p>\n Senft said the transition was difficult after Fritzinger died. Although he was expected to take over eventually, he said nobody was prepared for Fritzinger\u2019s death, and it took a while to get the station running again.<\/p>\n He said he had to figure out the software and advocate for funding a necessary new computer system. Senft said the station eventually received enough funding from the university to update the system, around the end of the 2025 spring semester.<\/p>\n Senft is the only staff member actively working on the radio station, while maintaining a full-time job as a product manager for Verizon.\u00a0<\/p>\n \u201cThis is a side gig for me, but it\u2019s a passion,\u201d he said. \u201cOur license, when we were FM, was an educational license. I really want it to be an educational experience for the students.\u201d<\/p>\n Senft said despite the sale of the license, he\u2019s positive about student radio at Lehigh. Currently, the Lehigh University Student Radio Station streams the station on their website, luradio.org<\/a>. Lehigh Valley Public Media is using the WLVR station as a multichannel HD broadcast station NPR affiliate<\/a>, meaning it has multiple digital audio streams.\u00a0<\/p>\n But with the future of Lehigh Valley Public Media currently uncertain, so is the station\u2019s.\u00a0<\/p>\n Senft said the opportunity for student radio at Lehigh to have a stronger online presence is exciting and opens further opportunities for growth.\u00a0<\/p>\n He also\u00a0 said he hopes to make student radio more visible at Lehigh, through moving the station from the third floor of Grace Hall to the University Center, and by having professors, guest speakers and more talk shows on the radio.\u00a0<\/p>\n Senft said the station is currently receiving minimal funding from the university.<\/p>\n \u201cWe\u2019ve been on a very tight budget,\u201d Senft said. \u201cWe don\u2019t really need a lot. We will need some going forward because again, we have to establish a new website \u2013 we have to pay for that. We\u2019ll have to get some additional software. We need additional equipment.\u201d<\/p>\n Bryce Shanafelt, \u201928, a civil engineering major, joined the radio station last semester.\u00a0<\/p>\n Shanafelt said he found out about the station through Lehigh\u2019s list of clubs and started his own show last spring called \u201cSheer Flow with the Brick,\u201d where he discusses and plays music he enjoys.<\/p>\n Two other students were involved with the radio last semester, and Shanafelt said he helped table at the club fair this fall. He wasn\u2019t surprised that students showed interest in radio.<\/p>\n \u201cI think radio is a classic thing you do in college,\u201d Shanafelt said. \u201cI was surprised that no one knew about it beforehand, but I think during COVID, just the amount of people that were doing it really fell off, so it took a while to bring it back.\u201d<\/p>\n Shanafelt said it\u2019s nice to be on the radio and feel like he\u2019s sharing a part of himself through the process. He said he\u2019s happy there was so much interest at the club fair and hopes the interest will show the university that people care about the station.\u00a0<\/p>\n Senft said his primary focus is moving forward\u00a0 despite challenges to the station.\u00a0<\/p>\n He said he thinks there was always a hope that the leasing arrangement would end, and Lehigh would get the FM signal back, and then they\u2019d be able to do all those things with the Bethlehem community and students.\u00a0<\/p>\n \u201cBut again, it\u2019s kind of out of my decision authority, someone else made that decision for us and we just have to move forward in a positive way that\u2019s best for the students,\u201d Senft said.<\/p>\n","protected":false},"excerpt":{"rendered":"Lehigh\u2019s 93.1 WLVR-FM FCC license, which has been held for more than 50 years, was sold to Lehigh…\n","protected":false},"author":2,"featured_media":315256,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[116560,4784,119,121,120,627,6223,1198,295],"class_list":["post-315255","post","type-post","status-publish","format-standard","has-post-thumbnail","category-allentown","tag-11-minute-read","tag-administration","tag-allentown","tag-allentown-headlines","tag-allentown-news","tag-alumni","tag-analysis","tag-student-and-campus-life","tag-top-stories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/315255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=315255"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/315255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/315256"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=315255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=315255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=315255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}