READING, Pa. \u2014 If you know WEEU as 830 on your AM radio, there\u2019s now another place to find it.<\/p>\n
At 8:10 Wednesday morning, the station added 99.7 FM in the Greater Reading area.<\/p>\n
\u201cPutting us on FM here in the Greater Reading area gets us in front of people who may not be used to getting to the AM dial,\u201d said WEEU co-owner John Treese.<\/p>\n
Getting there took more than a year. First, the station needed a spot on an already crowded FM dial.<\/p>\n
\u201cSo, finding a dial spot that has some free space that we could put ourselves is like finding a needle in a haystack,\u201d Treese said.<\/p>\n
WEEU bought an FM translator, a station that carries its programming onto FM. Then, came federal approvals, equipment, an antenna and testing. The AM broadcast stays.<\/p>\n
\u201cI would say, probably about a month ago we started the official planning to put all the wheels in motion to make this officially move forward and set our go-live dates and whatnot,\u201d Treese said.<\/p>\n
Treese says FM offers clearer sound and another way to reach listeners.<\/p>\n
\u201cReally, it\u2019s all about local. People want local. They want local voices,\u201d he said.<\/p>\n