ALLENTOWN, Pa. \u2013\u00a0A longtime spot for craft beer and fun times with friends is set to end operations later this month, but a new chapter for the business \u2013 including a larger Lehigh Valley location with more room for indoor and outdoor activities \u2013 is likely to start in the new year.<\/p>\n
HiJinx Brewing Company’s Allentown taproom\u00a0will close on Dec. 20 with a \u201cHoliday Sip & Shop and Holiday Beer Blowout\u201d event at 905 Harrison St., Suite 111, owner Curt Keck said.\u00a0<\/p>\n
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HiJinx Brewing Company<\/p>\n
Brewing operations are set to cease on Dec. 31 at the same site, located inside the Allentown Economic Development Corporation\u2019s Bridgeworks Enterprise Center.<\/p>\n
\u201cAfter 11 years on Harrison Street, we\u2019ve made the tough decision to close the taproom on December 20th, 2025, with full brewery operations ending on December 31st, 2025,\u201d Keck and the HiJinx team announced on the business\u2019 Facebook page.<\/p>\n
\u201cBut we want you to know one thing above all: This is a pause – not the end of HiJinx. Like many small breweries, we\u2019ve felt the impact of rising costs and shifts in the craft beer world. Even so, the spirit of HiJinx is very much alive, and we\u2019re already exploring what a future chapter might look like – whether in a new location, a new format, or a fresh partnership.\u201d<\/p>\n
The HiJinx team is eyeing a new location for the brewery and taproom in the Forks Township area, Keck told 69 News on Monday.<\/p>\n
Keck is withholding the possible new location\u2019s address until a lease is signed, and that should occur within the next few weeks, he said.\u00a0<\/p>\n
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HiJinx Brewing Company<\/p>\n
\u201cI will definitely announce [the address] on the day that I sign the lease,\u201d Keck said.<\/p>\n
HiJinx\u2019s Allentown location is no longer \u201cconducive to what people want in the craft beer market right now,\u201d Keck added.<\/p>\n
\u201cPeople want a place with indoor and outdoor space for hanging out and activities, that has ample parking and that is within walking distance of their homes,\u201d Keck explained. \u201cThe new location will have all of that should it pan out.\u201d<\/p>\n
HiJinx\u2019s Allentown taproom hosts activities such as cornhole, quoits, disc golf, trivia and karaoke, and those would continue at the possible new location, Keck said.<\/p>\n
The potential new location would be larger than its current spot, but its brewing system would be smaller, Keck added.<\/p>\n
Over the past few years, Keck has noticed a decrease in foot traffic and sales at HiJinx\u2019s Allentown taproom, and he attributes that to a variety of factors, including the economic climate and changing drinking habits and preferences.<\/p>\n
In recent years, he\u2019s noticed more people drinking hard seltzers and less people drinking beer and alcohol beverages overall.<\/p>\n
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HiJinx Brewing Company<\/p>\n
The legalization of recreational marijuana in various states, including neighboring New Jersey, has also affected the craft beer industry, Keck said.<\/p>\n
\u201cI have a 23-year-old and a 27-year-old, and the differences in intoxicants that they use are very different,\u201d Keck said.<\/p>\n
The concept for HiJinx began in 2007 when Keck was homebrewing and imbibing in his garage with friends.<\/p>\n
One person in the group suggested that he open a brewery to share the product of his passion with the masses.<\/p>\n
After some coaxing, and a few more pints, Keck agreed and said that the brewery needed a name that spoke to the hijinks and fun that took place in his garage.<\/p>\n
There was a simultaneous “eureka” expression on everyone\u2019s faces, and HiJinx was born.<\/p>\n
In early 2011, the licensing process began and in November 2011, it became official. Brewing began on a one-barrel brewing system in the very same 400-square-foot garage where the idea was born.<\/p>\n
After brewing there for two years, the HiJinx crew made the decision to expand and share their beers with a larger audience.<\/p>\n
In 2014, HiJinx Brewing Company made the move to its current home base on Harrison Street in Allentown, where it utilizes a 10-barrel brewing system.<\/p>\n
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HiJinx Brewing Company<\/p>\n
In Monday\u2019s social media announcement,\u00a0the HiJinx team expressed its gratitude to the Lehigh Valley community for supporting its Allentown taproom over the past 11 years.<\/p>\n
It also instructed fans\u00a0to stay tuned for dates and times regarding final events at the Harrison Street location.<\/p>\n
\u201cWe can\u2019t thank you enough for all the love you\u2019ve shown us over the years – from pints of Wicked White and CitraSqueeze to trivia nights, music events, seasonal releases, and every laugh shared in between,\u201d the announcement continues.<\/p>\n
\u201c\u2026 Thank you for being part of the HiJinx Family. We\u2019re hopeful, optimistic, and already dreaming about what comes next – and we truly hope you\u2019ll be part of our next chapter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"ALLENTOWN, Pa. \u2013\u00a0A longtime spot for craft beer and fun times with friends is set to end operations…\n","protected":false},"author":2,"featured_media":49504,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[119,121,120,11112,5816,22834,28524,28526,28523,28,28525],"class_list":{"0":"post-49503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-allentown","8":"tag-allentown","9":"tag-allentown-headlines","10":"tag-allentown-news","11":"tag-beer","12":"tag-brewery","13":"tag-craft-beer","14":"tag-curt-keck","15":"tag-harrison-street","16":"tag-hijinx-brewing-company","17":"tag-pennsylvania","18":"tag-taproom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/49503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=49503"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/49503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/49504"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=49503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=49503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=49503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}