{"id":5347,"date":"2025-10-17T06:23:08","date_gmt":"2025-10-17T06:23:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/5347\/"},"modified":"2025-10-17T06:23:08","modified_gmt":"2025-10-17T06:23:08","slug":"eagles-icon-brandon-graham-promotes-crooked-tea-at-bethlehem-event","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/5347\/","title":{"rendered":"Eagles icon Brandon Graham promotes Crooked Tea at Bethlehem event"},"content":{"rendered":"

BETHLEHEM, Pa. \u2014 Fans packed Pavlish Beverage in Bethlehem for a celebration that blended sports, community and innovation with zero sugar.<\/p>\n

Ben Weiss, the creator of the beverage company Bai and author of Basementality, recently introduced his newest venture, Crooked Tea, a zero-sugar hard tea that\u2019s gaining traction across the East Coast and Midwest.<\/p>\n

\"BenBen Weiss, founder of Crooked Tea at Pavlish Beverage in Bethlehem, Pa., Thursday, Oct. 16, 2025 (Jai Smith\/Lehigh Daily)<\/p>\n

Weiss teamed up with longtime Philadelphia Eagles star Brandon Graham to launch the brand with what they call \u201cflavor, fun and purpose.\u201d<\/p>\n

Graham, a two-time Super Bowl champion and 15-year NFL veteran, greeted fans and signed memorabilia throughout the event \u2014 turning the Bethlehem celebration into a mix of autograph session, meet-and-greet and product promotion.<\/p>\n

\"AA large crowd awaits Brandon Graham at Pavlish Beverage in Bethlehem, Pa., Thursday, Oct. 16, 2025 (Jai Smith\/Lehigh Daily)<\/p>\n

\u201cBuilding Crooked Tea with Ben is the perfect mission after my NFL career,\u201d Graham said. \u201cI believe in eating and drinking better, and I love that Crooked Tea tastes so great without using any sugar. I\u2019m used to winning on the field \u2014 and now I\u2019m ready to win off it, with a new team that\u2019s changing the game.\u201d<\/p>\n

Weiss said Crooked Tea has a DNA rooted in transparency and clean ingredients.<\/p>\n

\u201cCrooked Tea is about flavor, fun and keeping it real \u2014 and what\u2019s inside the can matters just as much as what\u2019s outside,\u201d he said. \u201cWe\u2019re proud to say there\u2019s zero sugar in every delicious sip.\u201d<\/p>\n

The crowd included Eagles fans and collectors who lined up to meet Graham and snag limited-edition \u201cStrip Sack\u201d collectible cards, designed by Philadelphia artist Jordan Spector and included in Crooked Tea\u2019s \u201cStrip Sack Pack\u201d releases. Some of the rare cards were autographed on the spot.<\/p>\n

\u201cI\u2019ve been waiting for three hours,\u201d said Ryan, a lifelong Eagles fan wearing his original No. 54 draft jersey. \u201cI watched Brandon Graham his whole career in Philly \u2014 he\u2019s one of my favorite players of all time.\u201d<\/p>\n

Others came for both the experience and the message behind the brand. \u201cIt\u2019s just giving to the community, man,\u201d said Gavin Poliseo, who attended with his cousin. \u201cIt\u2019s such a good thing to pop out and just sign some stuff and take pictures with fans.\u201d<\/p>\n

Rebecca Billera, who pulled one of the rare \u201cImmortals\u201d cards, said she only opened two packs before finding hers.<\/p>\n

\"RebeccaRebecca Billera poses with her rare, signed \u201cImmortals\u201d card at Pavlish Beverage in Bethlehem<\/p>\n

\u201cI got him to sign it, and I have another holographic card he signed too,\u201d she said. \u201cI\u2019m super stoked.\u201d<\/p>\n

Weiss said the collectible concept was a collaboration meant to connect fans with both the brand and Graham\u2019s legacy.<\/p>\n

\u201cEach Strip Sack pack has a set of five cards, and there are some rare ones \u2014 like one of 10 signed by Brandon,\u201d he said.<\/p>\n

For Mark Pavlish, manager of Pavlish Beverage, the community turnout spoke for itself.<\/p>\n

\u201cI\u2019m looking out the window at all the people that are here \u2014 kids, older people, everyone together,\u201d he said. \u201cIn today\u2019s world, seeing that makes me genuinely happy. That\u2019s why we do it.\u201d<\/p>\n

Crooked Tea is available now in lemon, peach and raspberry flavors, each featuring a signature flavor mascot. It contains stevia for sweetening. With a growing footprint and new products planned, Weiss said the brand is \u201cpoised for national growth\u201d in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"BETHLEHEM, Pa. \u2014 Fans packed Pavlish Beverage in Bethlehem for a celebration that blended sports, community and innovation…\n","protected":false},"author":2,"featured_media":5348,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/5347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=5347"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/5347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/5348"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=5347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=5347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=5347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}