{"id":61265,"date":"2025-12-15T11:26:07","date_gmt":"2025-12-15T11:26:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/61265\/"},"modified":"2025-12-15T11:26:07","modified_gmt":"2025-12-15T11:26:07","slug":"great-ideas-in-destination-branding-pennsylvania-tourism-office","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/61265\/","title":{"rendered":"Great Ideas in Destination Branding: Pennsylvania Tourism Office"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Activations: NASCAR Xfinity Series Explore the Pocono Mountains 250; NASCAR Cup Series The Great American Getaway 400 presented by VisitPA.com <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The money trail: The state\u2019s Sports, Marketing and Tourism Account, a $5 million annual fund developed in 2022 within the state\u2019s Gaming Economic Development and Tourism Fund, is backed by tax revenue generated from sports wagering in the state. The fund provided $250,000 to the Pocono Mountains Visitors Bureau to support the 2024 NASCAR tripleheader weekend at Pocono Raceway. Additionally, the state paid a total of $1.1 million for the title sponsorship of the 2024 and 2025 NASCAR Cup Series The Great American Getaway 400 presented by <a href=\"http:\/\/visitpa.com\" target=\"_blank\" rel=\"nofollow noopener\">VisitPA.com<\/a>.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">What makes these great: Legislators were careful to get a quantifiable return on their grants, as event operators must include a link to VisitPA.com on all related marketing materials and must allocate in-kind sponsorship benefits to the state, valued at up to 10% of the total awarded grant amount. Also unique was that the grant for the raceway helped offset the purchase of machinery and equipment that was used during a $1.8 million capital improvements project, which benefits future track operations and events. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2025\/12\/QCY3ZHYRLZH2TOWMR37TU3RAB4.jpg\"  width=\"800\" height=\"533\"\/>Pennsylvania paid paid $575,000 for the title sponsorship of the June 22 NASCAR Cup Series race. Pennsylvania Tourism Office <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Measuring success: The Pennsylvania Independent Fiscal Office estimated that 60% of the 92,900 unique visitors to the region during NASCAR weekend \u2014 including fans and race participants \u2014 came from outside the Poconos. Those visitors booked an estimated 30,700 hotel and short-term rental room nights, generated $240,000 in lodging tax revenue and spent $27.4 million at local businesses. Additionally, the media value from the 2025 Cup Series race (which aired on Prime Video and HBO Max) was $3.8 million for the VisitPA and The Great American Getaway branding, according to the state\u2019s Department of Community &amp; Economic Development.<\/p>\n","protected":false},"excerpt":{"rendered":"Activations: NASCAR Xfinity Series Explore the Pocono Mountains 250; NASCAR Cup Series The Great American Getaway 400 presented&hellip;\n","protected":false},"author":2,"featured_media":61266,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[33053,33054,33051,28,30,29,33052],"class_list":["post-61265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pennsylvania","tag-in-depth","tag-motorsports","tag-nascar","tag-pennsylvania","tag-pennsylvania-headlines","tag-pennsylvania-news","tag-print"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/61265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=61265"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/61265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/61266"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=61265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=61265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=61265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}