{"id":63331,"date":"2025-12-17T14:13:09","date_gmt":"2025-12-17T14:13:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/63331\/"},"modified":"2025-12-17T14:13:09","modified_gmt":"2025-12-17T14:13:09","slug":"unique-snacks-launching-new-brand-look","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/63331\/","title":{"rendered":"Unique Snacks launching new brand look"},"content":{"rendered":"<p><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2025\/10\/play-icon.png\"\/><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2025\/10\/play-icon.png\"\/> Listen to this article<\/p>\n<p>Berk\u2019s County\u00a0pretzel and <a href=\"https:\/\/www.cpbj.com\/tag\/snack-manufacturer\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with snack manufacturer\" target=\"_blank\">snack manufacturer<\/a>,\u00a0<a href=\"https:\/\/www.cpbj.com\/tag\/unique-snacks\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with Unique Snacks\" target=\"_blank\">Unique Snacks<\/a>,\u00a0is giving its product line\u00a0a new look.\u00a0\n<\/p>\n<p>The\u00a0nationally available\u00a0snack brand\u00a0has\u00a0unveiled a new <a href=\"https:\/\/www.cpbj.com\/tag\/brand-identity\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with brand identity\" target=\"_blank\">brand identity<\/a>\u00a0that features bright colors, a fresh\u00a0logo\u00a0and\u00a0a\u00a0new tagline,\u00a0\u201cDaringly Different.\u201d\u00a0\u00a0\n<\/p>\n<p>Beginning\u00a0in January, consumers will see the new branding appearing on store shelves.\u00a0\u00a0<\/p>\n<p>\u201cOur Daringly Different branding celebrates our unwavering, century-long commitment to crafting premium, <a href=\"https:\/\/www.cpbj.com\/tag\/better-for-you-snacks\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with better-for-you snacks\" target=\"_blank\">better-for-you snacks<\/a> with higher quality ingredients and unmatched flavor in every bite,\u201d said Justin Spannuth, COO\u00a0at Unique Snacks. \u201cWhile the packaging is getting a sharp, modern refresh, the heart of the brand remains exactly the same: deep baked-in flavor and superior crunch our loyal customers love and the competition envies.\u201d\u00a0\n<\/p>\n<p>Spannuth said the plan is to\u00a0transform\u00a0the company\u2019s market position from a respected brand into a dynamic, forward-looking leader.\u00a0\u00a0\n<\/p>\n<p>The clean, modern design\u00a0was developed to provide a\u00a0visual cue that emphasizes the simplicity of ingredients and the authenticity of every snack\u00a0to\u00a0attract new customers.\u00a0\u00a0<\/p>\n<p>He said the distinctive\u00a0designs\u00a0will also\u00a0create a unified\u00a0and\u00a0consistent platform for future portfolio innovation and growth\u00a0as the company expands its offerings and\u00a0builds on\u00a0its position\u00a0in\u00a0the\u00a0\u201cbetter-for-you\u201d\u00a0snack category.\u00a0\n<\/p>\n<p>\u201cA successful <a href=\"https:\/\/www.cpbj.com\/tag\/rebrand\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with rebrand\" target=\"_blank\">rebrand<\/a> must always be authentic,\u201d Spannuth\u00a0said. \u201cThe only thing left unchanged is our continued commitment to providing customers with the most flavorful, premium snacks. Delivering on this commitment will position Unique Snacks for another century of growth.\u201d\u00a0\n<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Berk\u2019s County\u00a0pretzel and snack manufacturer,\u00a0Unique Snacks,\u00a0is giving its product line\u00a0a new look.\u00a0 The\u00a0nationally available\u00a0snack&hellip;\n","protected":false},"author":2,"featured_media":63332,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[349,33912,33913,33914,33915,29741,128,130,129,21151,33916,33917],"class_list":["post-63331","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-berks-county","tag-better-for-you-snacks","tag-brand-identity","tag-consumer-packaged-goods","tag-food-manufacturing","tag-pretzels","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news","tag-rebrand","tag-snack-manufacturer","tag-unique-snacks"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/63331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=63331"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/63331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/63332"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=63331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=63331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=63331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}