People argue about what marketing even means. Sales gets maligned as manipulative. Both reactions miss the point.<\/p>\n
The real priority isn\u2019t marketing. It isn\u2019t sales. It\u2019s growth.<\/p>\n
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\n
<\/p>\n
<\/p>\n
Author and marketing trailblazer Dave Mastovich has helped companies transform their messaging and improve their Marketing ROI for decades. He’s founder and CEO of MASSolutions, host of the No BS Marketing podcast and author of the books Get Where You Want to Go Through Marketing, Selling and Story Telling; and No BS Marketing, 17 Contrarian Ways to Increase Referrals for Healthcare Services. His blog has been featured in over 100 media outlets with readership of more than 1 million.<\/p>\n","protected":false},"excerpt":{"rendered":"People argue about what marketing even means. Sales gets maligned as manipulative. Both reactions miss the point. The…\n","protected":false},"author":2,"featured_media":71644,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[60,2274,16393,61,501,24621,2270,10686,73,75,74,11493,37596],"class_list":{"0":"post-71643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pittsburgh","8":"tag-business","9":"tag-business-economics","10":"tag-communication","11":"tag-economy","12":"tag-human-communication","13":"tag-leadership","14":"tag-management","15":"tag-marketing","16":"tag-pittsburgh","17":"tag-pittsburgh-headlines","18":"tag-pittsburgh-news","19":"tag-sales","20":"tag-social-psychology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/71643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=71643"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/71643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/71644"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=71643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=71643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=71643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}