Designed to help protect skin in harsh, dry conditions, Vaseline\u00ae Original Healing Jelly\u2122 is made with triple-purified, 100% pure petroleum jelly, its one and only active ingredient. The formula helps create a protective barrier on the skin’s surface to lock in moisture, support the skin\u00a0barrier\u00a0and help protect against dryness, chapping and cracking \u2014 leaving skin feeling comfortable even after time spent outdoors in\u00a0cold weather.<\/p>\n To bring the campaign to life, Vaseline joined\u00a0fans at Lincoln Financial Field during the Philadelphia Eagles’ final regular-season game, where the brand distributed\u00a0Vaseline\u00ae Original Healing Jelly\u2122 to\u00a0fans braving cold, dry conditions\u00a0at the official Vaseline tailgate. The tailgate experience was a moment for fans to engage with this iconic product, enjoy free face painting and learn about the favorite not-so-secret winter weather hack used by many professional athletes. As aforementioned above, this campaign was more than just another tailgate. Beyond gameday, Vaseline, Beau Allen, and Eagles superfan Bubba Collins, tackled the harsh winter cold by helping assemble\u00a0300 Vaseline\u00a0Winter\u00a0Healing Kits.\u00a0These kits will be donated to the local community, reinforcing Vaseline’s belief that protecting the skin barrier matters both on and off the field and amplifying the brand’s more than decade-long commitment to advancing\u00a0equitable\u00a0skin care access.<\/p>\n Story Continues <\/p>\n “Spending\u00a0time outdoors in cold weather can be tough on skin, and that’s something Philly\u00a0fans understand well,” said Kate Godbout, Head of Vaseline Brand, North America. “The energy of this community made it the perfect place to bring\u00a0this Vaseline hack to life \u2014 combining game-day passion with Vaseline’s long-standing commitment to helping protect skin\u00a0from dryness and supporting communities beyond the season.”<\/p>\n Through the\u00a0Vaseline Healing Project, Vaseline has supported communities in need with more than 10 million donated products since its inception in 2015. As part of this\u00a0campaign, the brand will extend that support by donating 1,000 products to United Way and NOMO Foundation, helping ensure access to essential skin care well beyond football season.<\/p>\n The partnership with Beau Allen and community\u00a0campaign kicked\u00a0off\u00a0today\u00a0January\u00a04, 2025, at Lincoln Financial Field’s\u00a0Pepsi Plaza. To learn more, visit vaseline.com and follow Vaseline on Instagram.<\/p>\n About\u00a0Beau Allen\u00a0 About Vaseline Vaseline\u00ae believes that skin health is a right, not a privilege, and the Vaseline mission is to ensure skin health is more accessible to everyone, everywhere. Since 2015, the Vaseline Healing Project has helped bring skin health within reach for millions of people through trusted products, strategic partnerships, and access to frontline care that meets people where they are. In partnership with Direct Relief, Vaseline supports nonprofit health clinics and disaster response efforts across the world, working to break down barriers to skin health. In 2025, the brand launched the Mobile Medical Units program partnering with local clinics in Los Angeles and New Orleans to expand the impact of this mission. By 2030, the Vaseline Healing Project aims to reach 33 million people.<\/p>\n About Unilever in North America\u00a0 Media Contact:\u00a0 View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/vaseline-partners-with-retired-eagles-player-beau-allen-to-support-skin-protection-for-philadelphia-fans-and-local-communities-with-this-winter-weather-hack-302652226.html<\/a><\/p>\n <\/a> Vaseline\u00ae is tapping Eagles former player and forever fan, Beau Allen, to brave the bitter cold\u2026shirtless (for a cause). <\/p>\n
Former Nose Tackle and Eagles\u00a0fan\u00a0favorite, Beau Allen\u00a0went his whole career without ever wearing long sleeves. At the start of his career,\u00a0a veteran player taught\u00a0Allen\u00a0about\u00a0using\u00a0Vaseline\u00a0as a secret hack to help withstand the\u00a0cold winter\u00a0games. In his\u00a0four seasons for the\u00a0Eagles,\u00a0he\u00a0helped bring the team to victory in\u00a02018\u00a0and now\u00a0has\u00a0a successful career\u00a0as\u00a0a\u00a0podcast\u00a0host\u00a0for\u00a0The Green Light Pod with\u00a0co-host\u00a0Chris Long.<\/p>\n
Since first introducing the world to the Original Healing Jelly 150 years ago, Vaseline\u00ae has been committed to caring for all skin. Vaseline is a trusted brand among doctors and a trusted household staple in homes.<\/p>\n
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care,\u00a0Foods\u00a0and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of \u20ac60.8 billion in 2024. For more information on Unilever U.S. and its brands visit: www.unileverusa.com<\/p>\n
Hana Ford\u00a0
Hana.Ford@Edelman.com<\/a><\/p>\n<\/a> Robbie Nero \/ Nero Media (PRNewsfoto\/Vaseline\u00ae)
Cision <\/p>\n