KUTZTOWN, Pa. \u2013 A popular boutique is making moves in the region.<\/p>\n
Jennifer\u2019s Unique Boutique, a business carrying handmade gifts, home decor, personal care products and other items from more than 50 local vendors, shuttered its location at the Lehigh Valley Mall\u2019s outdoor lifestyle center in late December as owner Jennifer Smith plans to relocate the multi-merchant market to Kutztown.<\/p>\n
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Jennifer\u2019s Unique Boutique will open Jan. 16 at 16 N. White Oak St. in Kutztown.<\/p>\n
Jennifer’s Unique Boutique<\/p>\n
Jennifer\u2019s new Kutztown location is set to open next week at 16 N. White Oak St., next to the Strand Theatre, just off West Main Street.<\/p>\n
\u201cWe have some exciting news!!\u201d Smith announced on the business\u2019 Facebook page.<\/p>\n
\u201cThe opening date will be Friday January 16th!!!! We were going to try for this weekend but we do not want to rush it and want things as perfect as possible!!! Vendors an email with set up information will be sent later today!!! Stay tuned and we can’t wait to see everyone!!!\u201d<\/p>\n
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Jennifer\u2019s Unique Boutique will open Jan. 16 at\u00a016 N. White Oak St. in Kutztown.<\/p>\n
Jennifer’s Unique Boutique<\/p>\n
Jennifer\u2019s carries a unique mix of merchandise, including hand-crafted home decor, clothing, handbags, fashion accessories such as jewelry and hats, throw pillows, pictures frames, garden d\u00e9cor, tumblers and other drinkware, candles and wax melts, soaps and lotions and holiday decorations such as wreaths, stockings and ornaments.<\/p>\n
Top-selling items include hand-made crafts and collectibles such as Funko Pop! figures.<\/p>\n
The new location also will feature customization options, including a T-shirt bar where T-shirts are made in minutes after you choose your shirt and design.<\/p>\n
The Kutztown location is closer to Smith\u2019s home in Topton, but that\u2019s not the main reason for the move.<\/p>\n
Smith has been frustrated by the Lehigh Valley Mall management team\u2019s requests to relocate her business to different spaces in the mall over the past several years.<\/p>\n
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Jennifer\u2019s Unique Boutique will open Jan. 16 at\u00a016 N. White Oak St. in Kutztown.<\/p>\n
Jennnifer’s Unique Boutique<\/p>\n
Since opening in 2021, the boutique was forced to move at least four times to different mall locations, Smith told 69 News.<\/p>\n
Each move was costly and confused customers, Smith said.<\/p>\n
Smith said she decided to move out of Whitehall in the fall after mall management contacted her to let her know that another prospective tenant was interested in the boutique\u2019s current space.<\/p>\n
\u201cWe\u2019re a small business,\u201d Smith lamented.<\/p>\n
\u201cEvery time that we move, we have permit fees and inspections, and then we have to close a while. It\u2019s a lot of work. We\u2019re just a small business, and we have to move everything ourselves.\u201d<\/p>\n
With the business regularly shuffling locations, people also got confused about where the boutique is located, Smith added.<\/p>\n
In fact, many customers who visited Jennifer\u2019s former location at the mall\u2019s outdoor lifestyle center mentioned that they were surprised that the boutique is \u201cstill around\u201d because they remembered it being located on the mall\u2019s lower level near Macy\u2019s, Smith said.<\/p>\n
As a result, sales suffered in recent years.<\/p>\n
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A location of Jennifer’s Unique Boutique closed in December at the Lehigh Valley Mall’s outdoor lifestyle center in Whitehall Township.\u00a0<\/p>\n
\u201cWe\u2019ve lost so many customers,\u201d Smith said.<\/p>\n
Smith sees a better fit for her boutique in Kutztown, where she\u2019s signed a year lease for the business.<\/p>\n
\u201cIt\u2019s also 10 minutes from my house, and because I\u2019m from this area, I feel like we\u2019ll get so much more community support,\u201d Smith said of the Kutztown location.<\/p>\n
A Lehigh Valley Mall representative did not respond to a message seeking comment on the departure of Jennifer\u2019s Unique Boutique.<\/p>\n