MOORE TWP., Pa. \u2013 Women looking to lead a healthy lifestyle in the new year have a new fitness facility just for them in Northampton County.<\/p>\n
BBB Fitness & Wellness, a women-only gym created to help woman of all ages, shapes and sizes achieve their dream bodies while gaining confidence in themselves and becoming the healthiest versions of themselves, held a grand opening on Jan. 3 at 2453 Plaza Court in Moore Township.<\/p>\n
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\u00a0BBB Fitness & Wellness operates at 2453 Plaza Court in Moore Township.<\/p>\n
Ryan Kneller<\/p>\n
Founder and owner Brianna Lubarsky established BBB, which stands for Bri Builds Bodies, in 2022 as a mobile operation, training clients at various Lehigh Valley area gyms.<\/p>\n
Business has flourished, leading her to open a dedicated BBB facility, offering one-on-one personal training, group classes, customized programs, open gym access, nutrition guidance and more.<\/p>\n
The Moore Township facility offers a private, safe and clean workout environment for women only \u2013 a feature that Lubarsky has seen a \u201cbig need\u201d for in the Lehigh Valley.<\/p>\n
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BBB Fitness & Wellness operates at 2453 Plaza Court in Moore Township.<\/p>\n
Ryan Kneller<\/p>\n
\u201cI\u2019ve always been into fitness, and I\u2019ve been a certified personal trainer since I was 19,\u201d said Lubarsky, a 27-year-old Easton native.<\/p>\n
\u201cAt public gyms, a lot of women don\u2019t feel confident when they\u2019re working out. They\u2019re either unsure of the proper form for certain exercises and afraid of being embarrassed or they\u2019re just uncomfortable working out around men because they\u2019ve had previous negative experiences. In many cases, they\u2019ve either felt judged by men, had men make fun of them or had men look at them in weird ways. So, we\u2019ve created a place just for women where they can feel confident, supported and powerful.\u201d<\/p>\n
Lubarsky, a 2016 graduate of Easton Area High School, holds a bachelor of science degree in pre-medical biology from Indiana University of Pennsylvania.<\/p>\n
She also started her master\u2019s degree in biology, with a thesis in colon cancer research, before launching BBB.<\/p>\n
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BBB Fitness & Wellness operates at 2453 Plaza Court in Moore Township.<\/p>\n
Ryan Kneller<\/p>\n
Fitness has long played a central role in Lubarsky\u2019s life, and family health struggles that arose a few years ago led her to also prioritize and learn more about wellness, including the importance of maintaining a healthy diet to live well and decrease cancer risks.<\/p>\n
\u201cRight before I started this business, my dad passed away,\u201d Lubarsky said.<\/p>\n
\u201cHe was diagnosed with stage 4 colon cancer, and that\u2019s actually how I became obsessed with the wellness part of everything.\u201d<\/p>\n
BBB clients receive a customized meal plan that aligns with their health goals, and Lubarsky and her team provide support throughout their fitness journeys.<\/p>\n
\u201cBecause I have a background in medicine and health care, I know how to create meal plans that can help people with diabetes, autoimmune issues and other health conditions,\u201d Lubarsky said.<\/p>\n
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![\"\"](\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2026\/01\/69657c3201530.image.jpg\")
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BBB Fitness & Wellness operates at 2453 Plaza Court in Moore Township.<\/p>\n
Ryan Kneller<\/p>\n
BBB Fitness + Fitness, occupying a renovated end unit in the Southmoore Plaza, offers one-on-one personal training, group classes, customized fitness programs, nutrition guidance and open gym access for individuals wishing to work out on their own.<\/p>\n
The facility features brand-new cardio and strength training equipment, including top-of-the-line pieces from Life Fitness, Rogue and Booty Builder, along with a new locker room with showers and retail area showcasing activewear designed by Lubarsky.<\/p>\n
A variety of membership options are available, with basic memberships starting at $65 per month, Lubarsky said.<\/p>\n
The gym is open 6 a.m. to 8 p.m. Monday through Friday and 8 a.m. to 2 p.m. Saturdays and Sundays.<\/p>\n
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