Interior and exterior work on the 855 S. Broadway building picked up this month, and Velazquez is excited to welcome Identity Coffee Co. guests to the fresh, updated space soon.<\/p>\n
\u201cNot to take anything away from the bigger coffee franchises, but we just want to bring a little bit different flavor to the area,\u201d Velazquez said.<\/p>\n
\u201cWe also want to give it a homey feel where people can come and feel comfortable, kind of like a \u2018Cheers\u2019 atmosphere. Sometimes you want to go where everybody knows your name.\u201d<\/p>\n
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Six locations of Identity Coffee Co. operate in Massachusetts and New Hampshire, and the first Pennsylvania location is coming soon to 855 S. Broadway in Wind Gap. Pictured is a location in Fitchburg, Massachusetts.\u00a0<\/p>\n
Identity Coffee Co. <\/p>\n
Six Identity Coffee Co. locations operate in Massachusetts and New Hampshire, and the Wind Gap location will be the brand\u2019s 1st Pennsylvania location, Velazquez said.<\/p>\n
The new Identity Coffee Co. location will feature indoor seating and drive-thru service.<\/p>\n
\u201cWe definitely wanted to make sure we have a drive-thru,\u201d Velazquez said. \u201cIt\u2019s clearly a convenience for individuals who are traveling, especially those who are traveling early in the morning to Route 33.\u201d<\/p>\n
Hours for the new location are still being finalized, but Velazquez anticipates it operating six days a week, most likely 5 or 6 a.m. to 4 p.m. Monday through Saturday.<\/p>\n
Velazquez, who resides in Macungie, also plans to open two additional Lehigh Valley locations \u2013 probably in the Macungie and Easton areas \u2013 within the next five years.<\/p>\n
Identity Coffee Co. is dedicated to offering an \u201cexceptional coffee experience\u201d through a carefully curated selection of organic, ethically sourced coffee beans, according to a business description.<\/p>\n
Customers can enjoy specialty coffee drinks such as iced maple Cubano, salted caramel mocha, honey lavender latte and brown sugar oat milk latte, along with a wide array of other beverages, including teas, smoothies, refreshers and frozen drinks.<\/p>\n
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![\"\"](\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2025\/10\/68fa7c0b7e9fd.image.jpg\")
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Six locations of Identity Coffee Co. operate in Massachusetts and New Hampshire, and the first Pennsylvania location is expected to open in January at 855 S. Broadway in Wind Gap. Pictured is a location in Meredith, New Hampshire.\u00a0<\/p>\n
Identity Coffee Co.<\/p>\n
There are also seasonal options such as a s\u2019more latte, caramel apple chai and Earl Gray hot chocolate.<\/p>\n
Food options include various soups, salads, sandwiches, wraps and bagels, with the latter available with an array of house-made cream cheeses, including chive and onion, sun-dried tomato and chipotle.<\/p>\n
Menu highlights include grilled cheese and tomato bisque, a Cobb salad, California club wrap, an Identity B.L.T., a Tuscan chicken panini (pesto, roasted red pepper and mozzarella) and club sandwich (turkey, bacon, ham, chive and onion aioli, lettuce and tomato.<\/p>\n
\u201cCoffee is just the tip of the iceberg,\u201d Velazquez said.<\/p>\n
Identity Coffee Co. has a commitment to quality, sustainability and community, and its mission is to \u201ccraft exceptional coffee while supporting meaningful causes.\u201d<\/p>\n
\u201cAt Identity Coffee Company, we believe coffee should nourish both the body and the mind,\u201d a message on the business\u2019 website reads.<\/p>\n
\u201cBut our coffee is more than just a healthy beverage\u2014it\u2019s an opportunity to connect, appreciate craftsmanship, and make a meaningful impact through our charitable initiatives. We\u2019re dedicated to cultivating a culture of authenticity, mindfulness, and conscious enjoyment, where every cup not only satisfies but also contributes to a greater purpose.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"WIND GAP, Pa. \u2013 A specialty coffee roaster\u2019s first statewide location is brewing at a familiar coffee spot…\n","protected":false},"author":2,"featured_media":91383,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154,20832,10372,10367,45050,10366,157,434,45051],"class_list":{"0":"post-91382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bethlehem","8":"tag-bethlehem","9":"tag-bethlehem-headlines","10":"tag-bethlehem-news","11":"tag-coffee-roaster","12":"tag-coffee-shop","13":"tag-identity-coffee-co","14":"tag-james-balliet-property-group","15":"tag-jason-velazquez","16":"tag-lehigh-valley","17":"tag-northampton-county","18":"tag-s-broadway-building"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/91382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=91382"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/91382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/91383"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=91382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=91382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=91382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}