{"id":92026,"date":"2026-01-20T22:19:13","date_gmt":"2026-01-20T22:19:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/92026\/"},"modified":"2026-01-20T22:19:13","modified_gmt":"2026-01-20T22:19:13","slug":"lehigh-valley-public-media-cuts-nearly-half-its-staff-after-years-of-financial-losses","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/92026\/","title":{"rendered":"Lehigh Valley Public Media cuts nearly half its staff after years of financial losses"},"content":{"rendered":"<p>BETHLEHEM, Pa. \u2014 Lehigh Valley Public Media laid off nearly half of its staff Friday afternoon as the organization reckoned with years of financial losses. <\/p>\n<p>Hasanna Birdsong, chief executive officer of the nonprofit, said the operation will move forward with 20 to 25 employees after cutting personnel across all its departments.<\/p>\n<p>Sixteen people lost their jobs. Half of those eliminated jobs are coming from the <a class=\"Link\" href=\"https:\/\/www.lehighvalleynews.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LehighValleyNews.com<\/a> newsroom. <\/p>\n<p>    &#8220;That combined with the current business model, it&#8217;s just not sustainable. If we waited, it would make future decisions more painful and limit our options.&#8221;<\/p>\n<p>Lehigh Valley Public Media Chief Executive Officer Hasanna Birdsong<\/p>\n<p>Halfway through the 2025-26 fiscal year, Lehigh Valley Public Media has lost more than $1.8 million, despite cutting significant expenditures, Birdsong said. <\/p>\n<p>Television station PBS39 recently stopped broadcasting its World and Create channels, a move that saved $400,000 in broadcasting expenses, but it was not enough to offset other losses, Birdsong said.<\/p>\n<p>Over the summer, Congress voted to end funding for the Corporation for Public Broadcasting, which amounted to a loss of about $1 million for Lehigh Valley Public Media. <\/p>\n<p>While that damaged the organization&#8217;s financial outlook, it was not the key contributor to Friday&#8217;s cuts, Birdsong said.<\/p>\n<p>&#8220;That combined with the current business model, it&#8217;s just not sustainable,&#8221; she said. &#8220;If we waited, it would make future decisions more painful and limit our options.&#8221;<\/p>\n<p>Birdsong praised the diligence and dedication of the staff who were being let go, saying they have been a positive force in the Lehigh Valley. <\/p>\n<p>&#8220;That is not a reflection on the work that anyone has done here,&#8221; she said. &#8220;I recognize how much the community depends on and respects us. I just want to make sure we&#8217;re here to do it.&#8221;<\/p>\n<p>Lehigh Valley Public Media&#8217;s board of trustees have set a goal for the non-profit to subsist on 4% of its trust, which stood around $80 million in December. <\/p>\n<p>Past leadership had failed to operate within those boundaries for years \u2014 the nonprofit lost $8.6 million after it expanded to a record 80 employees. <\/p>\n<p>Birdsong was hired in June with an expectation to lead the organization through a challenging media landscape while respecting the board&#8217;s budget.<\/p>\n<p>Latest hit to local journalism<\/p>\n<p>It was not immediately clear how the cuts will influence future operations at LehighValleyNews.com. <\/p>\n<p>At its launch in October 2022, the news site&#8217;s leaders boasted the startup was the Lehigh Valley&#8217;s largest newsroom. <\/p>\n<p>Now, remaining staff will produce less content but more relevant reporting as it shifts to a newsletter-first model, Birdsong said.<\/p>\n<p>    &#8220;We have asked for and received an enormous amount of support since WLVR started up in 2019. At the moment, I feel like we&#8217;ve let those supporters down.<\/p>\n<p>WLVR-FM morning host Brad Klein<\/p>\n<p>Similarly, the future of radio station 91.3 WLVR FM is murky.<\/p>\n<p>The radio station only had two on-air staffers starting the week, and morning host Brad Klein was among the layoffs. <\/p>\n<p>Launched in 2019 through a partnership with Lehigh University, the station&#8217;s future has been precarious for several years. <\/p>\n<p>Birdsong said WLVR&#8217;s future is part of ongoing discussions that involve regulatory considerations and existing agreements.<\/p>\n<p>In an interview Friday, Klein said he hoped that whatever future lies in wait continues the station&#8217;s commitment to local journalism. <\/p>\n<p>Lehigh Valley Public Media&#8217;s cash reserves provide it with a level of stability that other public media stations cannot match, he said.<\/p>\n<p>&#8220;We have asked for and received an enormous amount of support since WLVR started up in 2019,&#8221; Klein said. &#8220;At the moment, I feel like we&#8217;ve let those supporters down.<\/p>\n<p>&#8220;I remain committed to this community and grateful for the opportunity to serve it over the past six years.&#8221;<\/p>\n<p>&#8216;That was the mission&#8217;<\/p>\n<p>The cuts didn&#8217;t spare Lehigh Valley Public Media&#8217;s education department, which is losing half its staff. <\/p>\n<p>Birdsong said the layoffs will mean the end of the Book Nook program, in which educators on staff provided free books to underprivileged children in the community.<\/p>\n<p>&#8220;It&#8217;s extremely difficult, and it&#8217;s going to hurt us to the core,&#8221; said Director of Education Cate Reifsnyder, who remains on staff.<\/p>\n<p>&#8220;There&#8217;s no way we&#8217;ll be able to do everything we want to do. We&#8217;re not going to be able to continue to serve the community the way we&#8217;d want to.&#8221;<\/p>\n<p>    &#8220;We always hear about extraordinary ordinary people. That would never get a platform in any other media, but PBS really focuses on these people.&#8221;<\/p>\n<p>Lehigh Valley Public Media Producer and broadcaster Grover Silcox<\/p>\n<p>Production and engineering also experienced layoffs, including producer and broadcaster Grover Silcox. <\/p>\n<p>Silcox said that when he was hired in 2006, he hadn&#8217;t planned to stay at PBS39 for long, but wound up sticking around for more than 19 years. <\/p>\n<p>He said he was attracted to the mission of building community as opposed to pursuing flashy headlines to ensure high ratings.<\/p>\n<p>&#8220;Every day when I got up, that was the mission,&#8221; Silcox said.<\/p>\n<p>&#8220;Whether you were ever thinking about it consciously or not, the mission was always to give a platform to people who deserved it and other people needed to know about.<\/p>\n<p>&#8220;We always hear about extraordinary ordinary people. That would never get a platform in any other media, but PBS really focuses on these people.&#8221;<\/p>\n<p>The layoffs come as the Lehigh Valley Public Media staff <a class=\"Link\" href=\"https:\/\/www.lehighvalleynews.com\/bethlehem\/great-eye-for-design-pbs39-mourns-passing-of-45-year-staffer-jessica-lee\" data-cms-ai=\"0\" rel=\"nofollow noopener\" target=\"_blank\">mourns the passing of Jessica Lee<\/a>, an award-winning graphic designer who dedicated 45 years to PBS39.<\/p>\n<p>Her funeral services are slated for later Friday.<\/p>\n<p>Lehigh Valley Public Media&#8217;s layoffs are just the latest round of tumult in Pennsylvania&#8217;s media landscape. <\/p>\n<p>This month, the Pittsburgh Post-Gazette reported that it would shut down following its May 3 edition after journalists there won better pay and work conditions following a three-year strike.<\/p>\n<p>Around the same time, LNP | LancasterOnline.com announced it was laying off 9% of its workforce just before the nonprofit Always Lancaster took over operations of the news group.<\/p>\n","protected":false},"excerpt":{"rendered":"BETHLEHEM, Pa. \u2014 Lehigh Valley Public Media laid off nearly half of its staff Friday afternoon as the&hellip;\n","protected":false},"author":2,"featured_media":92027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154,45383,45384,45381,45382],"class_list":{"0":"post-92026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bethlehem","8":"tag-bethlehem","9":"tag-bethlehem-headlines","10":"tag-bethlehem-news","11":"tag-cuts-lehigh-valley-public-media","12":"tag-cuts-pbs39","13":"tag-lehigh-valley-public-media-layoffs","14":"tag-pbs39-layoffs"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/92026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=92026"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/92026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/92027"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=92026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=92026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=92026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}