{"id":93525,"date":"2026-01-22T11:43:30","date_gmt":"2026-01-22T11:43:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/93525\/"},"modified":"2026-01-22T11:43:30","modified_gmt":"2026-01-22T11:43:30","slug":"motophoto-closing-birdsboro-location-moving-store-online-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/93525\/","title":{"rendered":"MotoPhoto closing Birdsboro location, moving store online"},"content":{"rendered":"

After nearly 30 years of running MotoPhoto, owner Sheri Matheson is looking forward to taking a step back from storefront life.<\/p>\n

\u201cI\u2019m really sad that I\u2019m going to not see customers,\u201d Matheson told MediaNews Group. \u201cBut I\u2019m excited to have the freedom to do things I couldn\u2019t before because I needed to be here. I\u2019m excited to tell my friends, \u2018Sure, I\u2019ll be happy to go to Florida with you, or wherever.\u2019\u201d<\/p>\n

At the end of January, Matheson will be shuttering the custom photo print shop\u2019s store in Exeter Township and switching to an online-only model.<\/p>\n

\"SheriSheri Matheson, owner of MotoPhoto, will be retiring and closing the store at 150 Sunset Manor Drive, Exeter Township. She will still offer photo processing services online. (BILL UHRICH\/MEDIANEWS GROUP)<\/p>\n

The store\u2019s website, motophotoreading.com<\/a>, will remain operational, but instead of offering in-store pickup, all orders will be shipped to customers\u2019 homes.<\/p>\n

\u201cI\u2019m also going to make myself available for projects,\u201d Matheson said, referring to helping customers with photo books or scanning orders if people want photos digitized.<\/p>\n

She said she has a few vendors she is using for people who want to digitize items like old reels or videos.<\/p>\n

MotoPhoto\u2019s website offers standard photo prints as well other printing formats, from gift staples like mugs, coasters and calendars to decorative wall hangings, collages, and even yard signs.<\/p>\n

Matheson said the turnaround time for photo printing will be around two days.<\/p>\n

Matheson bought the business in June 1997 and initially operated it in the former Promenade Shopping Center in Exeter.<\/p>\n

When the promenade closed about five years ago, she moved to the store\u2019s current location on Sunset Manor Drive.<\/p>\n

Operations at that store are now winding down.<\/p>\n

\u201cWe\u2019re keeping regular hours, but I don\u2019t know for how much longer,\u201d Matheson said.<\/p>\n

Matheson said the store would be open regular hours through Jan 24, but after that she wasn\u2019t sure. She said she has a firm departure date of Jan. 31.<\/p>\n

Matheson said she has several part-time employees and helpers who will no longer be working with MotoPhoto.<\/p>\n

\u201cIt\u2019s mostly me (running MotoPhoto) but I do have a part-timer who is going to be doing substitute teaching (instead),\u201d Matheson said. \u201cMy other part-timers either have full-time jobs and just help me on the side or are college students who help me when they\u2019re home.\u201d<\/p>\n

Matheson said the departure from a physical store feels bittersweet.<\/p>\n

\u201cThis is such a great business, my customers are awesome,\u201d Matheson said. \u201cI\u2019ve had a lot of people coming in from day one who would come and bring their kids.\u201d<\/p>\n

Some of those kids have since grown up and now frequent the store with their own children.<\/p>\n

\u201cThat\u2019s always been really cool to me,\u201d Matheson said. \u201cBeing able to be part of people\u2019s families and feel like they\u2019re part of mine. I\u2019m going to miss that for sure.\u201d<\/p>\n

\"SheriSheri Matheson, owner of MotoPhoto, will be retiring and closing the store at 150 Sunset Manor Drive, Exeter Township. She will still offer photo processing services online. (BILL UHRICH\/MEDIANEWS GROUP)<\/p>\n","protected":false},"excerpt":{"rendered":"After nearly 30 years of running MotoPhoto, owner Sheri Matheson is looking forward to taking a step back…\n","protected":false},"author":2,"featured_media":93518,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[349,60,1411,182,28,128,130,129,706],"class_list":{"0":"post-93525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-reading","8":"tag-berks-county","9":"tag-business","10":"tag-exeter-township","11":"tag-local-news","12":"tag-pennsylvania","13":"tag-reading-city","14":"tag-reading-city-headlines","15":"tag-reading-city-news","16":"tag-top-stories-reg"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/93525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=93525"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/93525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/93518"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=93525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=93525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=93525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}