{"id":99002,"date":"2026-01-28T17:47:07","date_gmt":"2026-01-28T17:47:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/99002\/"},"modified":"2026-01-28T17:47:07","modified_gmt":"2026-01-28T17:47:07","slug":"point-park-university-announces-new-partnership-backed-by-hollywood-star-power-wpxi","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/99002\/","title":{"rendered":"Point Park University announces new partnership backed by Hollywood star power \u2013 WPXI"},"content":{"rendered":"<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">PITTSBURGH  \u2014 On Thursday, downtown-based <a href=\"https:\/\/www.bizjournals.com\/pittsburgh\/news\/2025\/11\/18\/point-park-works-to-acquire-ywca-building.html\" rel=\"nofollow noopener\" target=\"_blank\">Point Park University<\/a> announced a brand new partnership, one that will see it working directly with an effort backed by one of the most popular music artists on the planet.<\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">Point Park is officially partnering with an organization called HXOUSE, co-founded by Abel Tesfaye, known as the artist \u201cThe Weeknd,\u201d as well as his record label co-founder and creative director, La Mar Taylor. <\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">The partnership with HXOUSE, which is described as a \u201cglobally-focused think center\u201d that\u2019s based in Toronto, will see the creation of a new credential program for creative direction at the university. <\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">According to a release for Point Park, Taylor was advised to establish the program in Los Angeles, but chose Pittsburgh instead due to the \u201cenormous amount of untapped talent in need of opportunities and pathways.\u201d <\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\"><a href=\"https:\/\/www.bizjournals.com\/pittsburgh\/news\/2026\/01\/22\/point-park-university-hxouse-credential-program.html?ana=wpxi\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.bizjournals.com\/pittsburgh\/news\/2026\/01\/22\/point-park-university-hxouse-credential-program.html?ana=wpxi\">Click here to read more from our partners at the Pittsburgh Business Times.<\/a><\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">Download the <a href=\"https:\/\/www.wpxi.com\/mobile-apps\/\" rel=\"nofollow noopener\" target=\"_blank\">FREE WPXI News app<\/a> for breaking news alerts.<\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">Follow Channel 11 News on <a href=\"https:\/\/www.facebook.com\/wpxi\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/WPXI\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a>. | <a href=\"https:\/\/www.wpxi.com\/video\/\" rel=\"nofollow noopener\" target=\"_blank\">Watch WPXI NOW<\/a><\/p>\n<p>TOP STORIES FROM CHANNEL 11 NEWS <\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph body-copyright\">\u00a92026 Cox Media Group<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"PITTSBURGH \u2014 On Thursday, downtown-based Point Park University announced a brand new partnership, one that will see it&hellip;\n","protected":false},"author":2,"featured_media":43250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[19296,48366,19452,48365,7865,6402,73,75,74,10104,48364],"class_list":["post-99002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pittsburgh","tag-artists","tag-creative-direction","tag-hollywood","tag-hxouse","tag-music","tag-partnership","tag-pittsburgh","tag-pittsburgh-headlines","tag-pittsburgh-news","tag-point-park-university","tag-ppu"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/99002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=99002"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/99002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/43250"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=99002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=99002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=99002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}