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After a month of stunting with mostly Country-leaning Christmas music, ICA Broadcasting has flipped KAJE 107.3 back to a Country format, ending its two-year run as Regional Mexican 107.3 Que Buena.
The relaunch occurred at midnight Thursday, with the station adopting the Hot Country 107.3 branding already in use on co-owned KMRK-FM Odessa/Midland, known as Hot Country 96.1. ICA Broadcasting says the move is designed to unify its Country programming identity across multiple markets.
John Cruz will host the morning drive on the new Hot Country format, while cluster General Manager Kelly Morgan—who also handles mornings on sister Classic Rock station 104.5 The Eagle—will lead the afternoon shift.
KAJE had a long history in Country radio, previously known as My Country 107.3 and later 107.3 The Bull, before switching to Regional Mexican at the end of 2023.
The return to Country places KAJE in a competitive Corpus Christi market that includes iHeartMedia’s K99, Quality Broadcasting Corporation’s 97.5 KFTX, and Claro Communications’ Retro Country 105.9/103.3.
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