AUSTIN, Texas — The electric vehicle maker rivalry in Central Texas is alive and well.
Electric automaker and Tesla rival Rivian will expand in the Austin area in building a new service and sales center in Round Rock, making its presence larger in a city dominated by Tesla, which headquarters stand in Central Texas.
The new development is set to cost $9.5 million, according to a filing on Tuesday with the Texas Department of Licensing and Regulation. The facility will sit on currently undeveloped land at 140 Crossroads Drive, will be more than 46,000 square feet and Rivian’s third Austin-area location.
The maker first opened a service center in Austin in 2022, with a North Austin building of 24,000 square feet. They then opened their first Texas showroom in 2023 with a store on South Congress Avenue.
Rivian was founded in 2009 in Irvine, California, as an electric vehicle maker that produces electric pickup trucks and sport utility vehicles. Since then, they expanded to nearly 100 locations across the U.S. and Canada, with now nine showrooms and service centers in Texas.
Tesla, on the other hand, has 33 dealer locations in Texas as of December 2025, according to data from ScrapeHero.
So, while Tesla’s Texas footprint still outshines Rivian, the California-born electric vehicle maker is clearly up to the challenge of their competition.