Jan. 20, 2026, 10:35 a.m. CT

The Houston Rockets have announced that they have partnered with FED Fitness, an at-home fitness company, and the Rockets Wire wanted to go a little deeper than the typical press release that gets circulated to outlets like ours. To that end, we decided we wanted to know more about what went into such a partnership, and why it came about in the first place.

Since the pandemic, home fitness companies have grown exponentially, which, to us, begs the question of why FED Fitness for the Rockets. So, we linked up with Houston Chief Operating Officer Ryan Tanke to learn more about this team-up and how it came together as a priority for the team.

The interview below has been lightly edited for clarity and brevity.

What is the FED Fitness partnership all about?Dec 27, 2024; Houston, Texas, USA; Houston Rockets forward Tari Eason (17) practices before the game against the Minnesota Timberwolves at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images

The FED Fitness partnership brings together two global brands with a shared mission to help people live healthier, more active lives through the power of basketball. FED Fitness is a China-based leader in innovative fitness solutions, and together we’ll connect Rockets fans in Houston and around the world with quality training products, digital content, and engaging experiences that make fitness more accessible and fun.

Need a news break? Check out the all new PLAY hub with puzzles, games and more!Why does promoting fitness beyond the arena matter?Apr 2, 2025; Houston, Texas, USA; Houston Rockets forward Jabari Smith Jr. (10) walks off the court after practice before the game against the Utah Jazz at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images

The Rockets reach millions of fans globally, and we take that influence seriously. We partner with companies like FED Fitness that share our values and understand the role sport plays in physical and mental well-being. Together, we can inspire healthier habits in Houston, and around the world.

How is basketball culture shaping training and lifestyle?Dec 11, 2025; Houston, Texas, USA; Houston Rockets guard JD Davison (4) looks on during practice before the game against the Los Angeles Clippers at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images

Fans now see how our players train, recover, and prepare every day, and that visibility is powerful. Through FED Fitness, we can bring those same principles to fans everywhere to help them train smarter and feel closer to the game they love.

How does Houston fit into the home-fitness trend?Apr 23, 2025; Houston, Texas, USA; Houston Rockets center Alperen Sengun (28) practices free throws before game two of the first round for the 2024 NBA Playoffs against the Golden State Warriors at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images

Houston is a diverse, active sports city with growing demand for modern, at-home fitness solutions. Partnering with FED Fitness connects our community to global innovation and gives fans new ways to stay active wherever they are.

What else should fans know?HOUSTON, TEXAS - DECEMBER 23: Jae'Sean Tate #8 of the Houston Rockets takes practice shots during a warm up prior to a game at Toyota Center on December 23, 2022 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Carmen Mandato/Getty Images)

This partnership is about impact. The Rockets are proud to partner with FED Fitness to emphasize the importance of high-performance training as part of everyday life, and we’re excited to create new experiences for fans in Houston and around the world.