DALLAS, TX / ACCESS Newswire / January 27, 2026 / As artificial intelligence increasingly shapes how consumers, journalists, and stakeholders discover and evaluate brands, The Vokol Group (TVG ) is helping companies adapt their public relations strategies through AI Optimization (AIO)-a modern PR approach that ensures brands are accurately represented across search engines, AI overviews, and generative AI platforms.

According to recent industry research, more than 60% of AI-generated answers pull from high-authority news sources and press wire content, reinforcing the role of earned media as a primary data source for large language models (LLMs) and AI-powered search tools. As a result, brands that publish consistent, well-structured press releases are significantly more likely to appear accurately in AI-generated summaries and recommendations.

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