The iconic toy brand announced it was opening several flagship stores and seasonal shops before the holidays.
WASHINGTON — Toys “R” Us is expanding its comeback with more new stores coming this holiday season.
The iconic toy brand recently announced that it would open 30 new stores by the end of the year, with some of those stores now open for shoppers. The Toys “R” Us plans include eight flagship stores and more than 20 seasonal store locations.
Nine of the seasonal holiday shops listed in the Oct. 16 announcement are now open for shoppers.
Toys “R” Us filed for bankruptcy in 2017, and the company was eventually liquidated and sold to WHP Global in 2021. Since then, the new parent company has been aggressively rolling out new initiatives for the toy brand, including reopening stores in the U.S. The brand already operates global flagships at American Dream in New Jersey and Mall of America in Minnesota, as well as flagship locations in Chicago and Texas, plus a dedicated store at Dallas-Fort Worth Airport.
“This holiday marks an important step in our expansion strategy for the Toys ‘R’ Us brand,” Gideon Schlessinger, CEO of Go! Retail Group, said in a press release. “Through both flagship stores and seasonal holiday shops, we are delivering the same experience nationwide, strengthening our presence while meeting consumer demand during the most important season of the year.”
The toy company said that additional openings will be announced throughout the holiday season.
Toys ‘R’ Us new stores: Full list of locations
New Flagship Stores:
Chicago Premium Outlets – Aurora, IL (Now Open)Camarillo Premium Outlets – Camarillo, CAArundel Mills – Hanover, MDJordan Creek – Moines, IAWestroads Mall – Omaha, NEDenver Premium Outlets – Thornton, COTanger Outlets Deer Park – Deer Park, New YorkTowne East Square – Wichita, KS
Seasonal Holiday Stores:
Great Lakes Crossing – Auburn Hills, MI (Now Open)Grapevine Mills – Grapevine, TX (Now Open)Lakeside Shopping Center – Metairie, LA (Now OpenTanger Outlets – Nashville, TN (Now Open)Crabtree Valley Mall – Raleigh, NC (Now Open)The Mall in Columbia – Columbia, MD (Now Open)South Plains Mall – Lubbock, TX (Now Open)Westfield Southcenter – Tukwila, WA (Now Open)Station Park – Farmington, UT (Now Open)Deptford Mall – Deptford, NJEastland Mall – Evansville, INMall of New Hampshire – Manchester, NHBay Street – Emeryville, CATwelve Oaks Mall – Novi, MIPark Meadows – Lone Tree, CONorth Star Mall – San Antonio, TXTanger Outlets – Sevierville, TNKing of Prussia Mall – King of Prussia, PACrocker Park – Westlake, OHWalden Galleria – Buffalo, NY