Plano-based Frito-Lay to offer “more affordability” on iconic brands including Lay’s, Tostitos, Doritos and Cheetos.
DALLAS — PepsiCo is taking major steps to make its popular snack brands more affordable and revamp its product portfolio after reporting fourth-quarter 2025 earnings, according to company filings released Wednesday.
The global food and beverage maker — whose Frito-Lay North America business is based in Plano — said it is moving to offer “greater affordability” on select packages of iconic snack brands including Lay’s, Tostitos, Doritos and Cheetos following consumer feedback and market tests in the second half of 2025.
In prepared management remarks, PepsiCo said the affordability initiatives are designed to “improve the purchase frequency of our brands with consumers.”
The changes come as part of a broader reshaping of Frito-Lay products and other convenient foods under PepsiCo Foods North America. Management said it is restaging large, global brands such as Lay’s and Tostitos with refreshed packaging, stronger marketing and simpler ingredients — all meant to strengthen appeal in a competitive snack market.
PepsiCo also signaled a push toward innovation with new offerings across its snack lineup, such as Doritos and Cheetos without artificial colors or flavors and expanded options that feature whole grains, protein or fiber.
To support these efforts, the company said it has accelerated productivity actions in North America, including reductions in full-time headcount, the closure of three plants and consolidation of manufacturing lines.
PepsiCo’s strategic shift echoes changes set in motion after activist investor Elliott Management disclosed a roughly $4 billion stake in the company in 2025 and laid out a plan aimed at boosting revenue and competitiveness. In response, PepsiCo has embraced cost-efficiency and brand focus as part of its growth strategy.
PepsiCo reaffirmed its forecast for steady revenue and profit growth in 2026, saying its broad portfolio of snacks and beverages will benefit from the refreshed product strategy and expanded value offerings.