A home is more than an address—it’s the backdrop for your family’s life. In fast-growing North Texas, finding the right one can feel overwhelming; that’s where The Cheney Group comes in.
The Cheney Group doesn’t just help clients buy or sell houses; they assist them in finding their place in the story of North Texas. After 23 years in the region, their approach blends expertise with genuine community connection, giving clients clarity and confidence in one of life’s biggest decisions.
Ingrained in the community, working for you
What sets The Cheney Group apart isn’t just experience; it’s connection. Founder Jeff Cheney, now mayor of Frisco, leads a team based in the region—they live it, shape it and support it.
Their involvement isn’t just a resume bullet; it directly benefits clients. The team knows the region’s ins and outs, including development areas, growing neighborhoods, top schools and how city planning will shape daily life. This insight ensures clients move wisely, understanding the factors that will impact their families’ lives for years.
“You’re not just buying a house—you’re buying into a lifestyle,” Cheney says. “Our community involvement helps us guide families to the right fit, so their home works for their life, not just their budget.”
The team that has all needs covered
The Cheney Group’s strength comes from the diversity and collaboration of its team. It operates like a full-service firm, with 12 agents and six support staff working together to guide clients through buying, selling, or building a home.
Each agent has a unique background—from a former attorney and a mortgage professional to relocated families and professional athletes—so no matter a client’s situation, there’s someone who understands and can help. That diversity covers skills and local insight. Every team member has deep ties to North Texas communities, meaning clients benefit from connections and knowledge that go beyond listings.
Behind the scenes, six support staff members manage marketing, staging, contracts and logistics, ensuring a smooth process and maximizing opportunities.
The result? The Cheney Group sells nearly five times the national average—because its collaborative approach connects buyers and sellers faster and more efficiently.
Why this matters to you
With The Cheney Group, clients don’t just get a Realtor; they get a team that works for their life, not just their sale. Their expertise and community connections ensure every decision is informed and strategic. From first-time buyers to seasoned investors, from building custom homes to selling long-held family properties, their guidance translates into:
Smarter financial decisionsSmoother, less stressful transactionsLong-term confidence in your home’s value“Some clients have trusted us with more than 10 homes,” Cheney said. “They return because we’re not just handling a sale—we’re guiding their families in North Texas. That trust and relationship makes us different.”
Looking forward
The firm’s future remains focused on clients. Jeff and Dana’s sons are now part of the team, guiding the next generation of agents to continue the mission: strategic guidance, deep community roots and a collaborative team that ensures every client feels supported and confident.
The Cheney Group is not just keeping up with North Texas; it’s helping to shape it.
Ready to move confidently?
Experience real estate the Cheney Group way: strategic, connected and fully supported.
The above story was produced by Community Impact’s Multi Platform Journalist Chloe Chapel, with information solely provided by the local business as part of its “sponsored content” purchase through our advertising team.