“He Gets Us,” an ad campaign about Jesus Christ created by a Dallas-based firm, will return to the Super Bowl for a fourth year on Sunday.
Ad agency Lerma made the new Super Bowl spot, which dropped on YouTube this week. Titled “More,” it gestures at the insatiable allures of U.S. consumer culture, suggesting people feel pressure to have more and to be more of a certain way through a montage of clips. “There’s more to life than more,” a text overlay says at the end. “What if Jesus shows us how to find it?”
“More” is a continuation of “Loaded Words,” an ad series for “He Gets Us” that launched at the end of 2025. Feleceia B. Wilson, a brand strategy principal at Lerma, said then that the series would focus on “small words that carry a lot of meaning” — words that serve as “internal cultural scripts.” Previous ads have centered on “do,” “don’t” and “be.”
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The ads’ massive visibility during the NFL’s biggest game has brought scrutiny. In past years, the campaign waded into political territory with references to abortion and immigration. The late conservative activist Charlie Kirk criticized “He Gets Us” in 2024, saying it was “inspired by social justice warriors who care far more about Marxism than the kingdom of God.”
Across the aisle, some progressives previously took fault with the campaign for being run by the Servant Foundation, a donor to Alliance Defending Freedom, an anti-abortion and anti-LGBT legal group. Come Near, a nonprofit that promotes dialogue around Jesus, took over the campaign in 2024.
It’s unclear when its Super Bowl ad will air on Sunday, but kickoff is at 5:30 p.m. The New England Patriots and Seattle Seahawks are facing off in California.
A clip from “More,” the Super Bowl ad that will be airing as a part of the “He Gets Us” campaign.
Courtesy of Come Near