HTeaO announced the appointment of Chris Phillips as chief financial officer, tasking the longtime restaurant finance executive with overseeing the company’s finance, accounting, information technology, and strategic planning functions as the iced tea franchise continues its national expansion.
Phillips brings more than 20 years of experience in finance and strategy roles within highly franchised, multi-brand restaurant organizations.
His background includes senior leadership positions at Popeyes Louisiana Kitchen and Darden Restaurants. At Popeyes, Phillips was part of the executive team that supported the brand’s $1.8 billion sale to Restaurant Brands International. At Darden Restaurants, he led finance and strategy initiatives connected to large-scale growth and acquisition activity.
“I’m excited to join HTeaO at such a pivotal time,” Phillips said in a press release. “The brand has built incredible momentum, a deeply engaged franchise system, and a loyal and growing customer base. What stood out to me immediately was the opportunity ahead to help strengthen the financial foundation of the business while partnering closely with franchisees and leadership to support smart, sustainable growth. This is a brand with a long runway, and I’m energized by what we can build together.”
Phillips will focus on strengthening HTeaO’s financial and technology infrastructure, driving insights that support franchisee profitability, and working cross-functionally to execute the company’s long-term growth strategy as it scales nationally.
“Chris brings the rare combination of strategic vision and hands-on operational experience,” said Justin Howe, co-founder and CEO of HTeaO. “He understands what it takes to grow a franchise brand the right way, with discipline, transparency, and a strong partnership mindset. His leadership will be instrumental as we continue investing in our franchisees, our people, and the future of HTeaO.”