After Alamo Drafthouse abruptly closed its theaters in El Paso, Houston and Lubbock on Saturday, Round Rock-based Flix Brewhouse is set to take over several of the former franchise locations. Flix Brewhouse will rebrand the following locations: Montecillo in West El Paso, East El Paso, LaCenterra in Katy (Cinco Ranch), and Lubbock.
Alamo Drafthouse will offer refunds to customers affected by the announcement. All outstanding ticket orders will be canceled and an automatic refund will be issued via email. For season pass holders, each subscription will be automatically canceled, and a prorated refund will be issued for the remaining billing cycle.
“We’re grateful to the teammates and guests in El Paso, Katy, and Lubbock for their support over the years and wish them all the best. We hope to return to these communities in the future,” Alamo Drafthouse stated on its website. According to a social media post, the company said it is no longer operating with its franchise partner, Triple Tap Ventures, which is closing its theaters in all three cities indefinitely as part of the rebrand.
Flix Brewhouse will acquire Triple Tap Ventures and each location is slated to start showing movies again by Feb. 23.
“This acquisition is a natural extension of who we are and what we believe in,” Flix Brewhouse CEO Chance Robertson said in a news release. “Cinema success today means creating better experiences. We’re grateful to the entire Triple Tap team for their work in cultivating these movie-going communities, and we’re honored to carry that legacy forward.”
Flix Brewhouse was founded by Allan Reagan in Round Rock in 2011. It is billed as the “only first-run cinema brewery.” The transition increases Flix Brewhouse’s roster from 11 to 15 locations, with 129 screens across six states: Texas, New Mexico, Oklahoma, Indiana, Iowa and Wisconsin.
“When our company decided to focus on other hospitality concepts, it was mandatory to ensure our audiences had a seamless transition to a dine-in concept that shared our core values of compelling programming, continuous innovation, genuine hospitality, and operational excellence,” Houston-based Triple Tap Ventures CEO Neil Billingsley-Michaelsen said. “After evaluating numerous alternatives, it was clear that the guests’ first culture of Flix Brewhouse truly stood out. We’re profoundly grateful for the loyalty of all our Alamo guests and confident they are in good hands with Flix.”