As people step into the Superfair this February 20-22, the mood is immediate and unmistakable.
The space hums with conversation as guests wander freely, pausing where something catches their eye and lingering without pressure. It feels like being welcomed into someone’s home: open, relaxed and inviting.
That feeling is intentional. Instead of quiet rooms and unspoken rules, the fair encourages visitors to move at their own pace, ask questions and get close to the work.
Here, art isn’t something to tiptoe around; it’s something to experience.
A wide mix of styles, materials and voices
That openness carries through the art itself. Throughout the fair, visitors will find abstract paintings alongside geometric pieces, collage work and sculptures. Textile-based art, such as rug tufting and embroidery, appears next to digital work and mixed media pieces.
Some works are bold and colorful; others subtle and textured, but all reflect the artist’s individual voice.
Artists come from all stages of their careers, from those just beginning to creatives who have been working professionally for decades. The variety makes the fair feel approachable, rather than curated toward one specific taste or trend.
Designed for connection
The Superfair’s layout plays a big role in shaping how people move through the space. The fair is artist-forward, cutting out the middleman, so that 100% of each sale goes directly to the artist.
That direct connection also means visitors aren’t just looking at art; they’re meeting the people who made it.
Booths are placed thoughtfully, too. Similar styles are often positioned near one another to help visitors see contrast and intention, such as a feminine and a masculine take on a similar subject or technique.
The goal is to help people understand how personal perspective shapes art.
When someone stops to ask a question, the artist answers. When a piece resonates, the conversation often turns into a story about process, inspiration or the moment in life when the work was created.
“We’re so trained to think that art is untouchable or is only for the people that ‘know art,’” lead curator Sharone Halevy said. “That is not true. We really hope that when people walk into our fair, they automatically feel all of those barriers going away.”
Different ticket tiers
The Superfair welcomes visitors at every stage of their art journey. It offers multiple ticket tiers that let people choose how they want to engage. Some perks include:
Art Explorer Pass ($22 online or $30 at the door):
One-time general admission on Saturday or SundayInstallations, panels and live programming throughout the weekendArt Insider Pass ($45 online or $50 at the door):Access to Friday’s Neon Cowgirl opening night reception, featuring performance art and complimentary bubblyA complimentary return visit on Saturday or SundayEntry to an exclusive online Collector Portal, with curated art recommendations and insider guidanceSuper-charged Pass ($78, online only):Early priority access to the Neon Cowgirl opening night and skip-the-line entry throughout the weekendA custom Superfair tote bag and a complimentary espresso each dayFull access to the Collector Portal to revisit artists and deepen connections after the fairPatron Pass (two guests for $150, online only):A curator-led guided tour of the fair on Saturday or SundayInvitation to a Sunday Mimosa Hour at The Carpenter Hotel, featuring a conversation with Arts from the Streets—an organization helping homeless people get back on their feet through artA one-on-one Collector Concierge experience pairs guests with Halevy to help introduce artists aligned with their taste
Choosing what speaks to you
At its core, the Superfair encourages people to trust their instincts instead of chasing a perfect aesthetic.
“The art you buy is such a signifier of the moment you are in,” Halevy said.
Rather than worrying about matching furniture or following trends, the fair invites visitors to lean into what resonates, even if it feels unexpected.
That might mean choosing a small piece, something textured, a work with unusual materials or a piece that adds dimension and depth to a space. Over time, those choices create a home filled with stories, moments and meaning; art that reflects lived experience rather than a single, polished look.
Touring the country
The Superfair’s message fits naturally in Austin, a city known for creativity, craftsmanship and curiosity. At the same time, the fair is part of a larger national presence.
The Superfair takes place in cities across the country, from New York City and Washington, D.C., to San Francisco and Houston, bringing together local artists and visitors while also introducing creatives from around the world.
An experience to remember
The Superfair atmosphere is social, relaxed and unhurried. Food trucks, coffee and drink vendors are part of the space, encouraging visitors to stay awhile, grab a bite and keep exploring.
Many first-time visitors are surprised by how natural it all feels. Conversations unfold easily, questions are welcomed, and collecting art becomes less about expertise and more about instinct.
At the Superfair, becoming an art collector isn’t about status or spending power. It’s about finding something that speaks to you and letting it become part of your space, your story and your moment.
In that way, the Superfair delivers its most powerful message: art isn’t exclusive; it’s already yours.
The event will be held at Austin’s Fair Market.
Click here to learn more about the Superfair, or click here to purchase your tickets today.
Use code COMMUNITYIMPACT for 30% off all tickets.
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The above story was produced by Senior Multi-Platform Journalist Sydney Heller with Community Impact’s Storytelling team with information solely provided by the local business as part of their “sponsored content” purchase through our advertising team.