Local Applebee’s Franchisee Credited with the Dollar Drink Craze to Celebrate with All-Day Drink Specials for the 10th Anniversary of the DOLLARITA
Dallas, TX (RestaurantNews.com) The Countdown to National Margarita Day starts today, as SSCP Management, the award-winning restaurant management company, who owns 48 Applebee’s in the Lone Star State, announced daily drink specials all week priced at $5, $4, $3, and $2, culminating with $1, the one-day return of the DOLLARITA® – Applebee’s signature $1 margarita – to celebrate National Margarita Day, on Sunday, February 22.
The SSCP-owned Applebee’s locations in Austin, Dallas, Houston, and Central and East Texas will conduct their countdown to National Margarita Day with the following daily deals leading up to Sunday, February 22:
February 18:$5 Strawberry WhiskeyRita
February 19:$4 Signature Margaritas
February 20:$3 Mucho House Margaritas
February 21:$2 Strawberry House Margaritas
SSCP Management President and
DOLLARITA creator Chris Dharod
To celebrate National Margarita Day on Sunday, February 22, SSCP-owned Applebee’s biggest deal will return: the DOLLARITA, a 10 oz House Margarita for a dollar. The DOLLARITA, created by Chris Dharod, president at SSCP Management, in 2016, was so popular that Applebee’s restaurants made it available nationwide. The special has reappeared nationally periodically, and SSCP is bringing it back at participating locations for National Margarita Day.
An SSCP team member puts the final ounces in THE LARGEST MARGARITA IN TEXAS. SSCP-owned Applebee’s in Texas will feature $1 margaritas on the 10th anniversary of the DOLLARITA and National Margarita Day this Sunday
SSCP even commissioned a behemoth margarita mug that stands 6 feet 4 inches high, 4.5 feet wide, and weighs 700 pounds. To make THE LARGEST MARGARITA IN TEXAS, you’ll need 473 oz Gold Tequila, 169 oz Triple Sec and 2028 oz of proprietary margarita mix. SSCP suggests that you enjoy the $1 margaritas and the video capture of the mug being created, and Applebee’s team members charismatically mixing the monstrosity:
SSCP, the Dallas-based franchise partner for Applebee’s, commissioned THE LARGEST MARGARITA MUG IN TEXAS to make THE LARGEST MARGARITA IN TEXAS for National Margarita Day
SSCP’s Vice President of Marketing, Blake Roe
“Our Texas Applebee’s are going all in this week and especially Sunday for National Margarita Day,” said Blake Roe, Vice President of Marketing for SSCP Management. “Our DOLLARITA is legendary, and we are asked to bring it back almost daily. To celebrate its 10th anniversary and our excited effort for National Margarita Day, we thought it was the perfect time for its one-day return.”
SSCP-owned Applebee’s in Texas will feature $5 Blue Aloha cocktails (L) and $10 Perfect Margaritas (R) this Sunday, National Margarita Day, February 22, 2026
SSCP-owned Applebee’s in Texas now features Cocktails To-Go (left to right: Bacardi Pina Colada, Prickly Ever After, Prickly Cane, House Margarita, Red Sangria, Long Island Iced Tea)
In addition to the DOLLARITA, SSCP-owned Applebee’s will feature $5 Blue Aloha cocktails and $10 Perfect Margaritas on Sunday. Participating Applebee’s also features Cocktails To-Go.
*Guests must be 21 years or over to enjoy the DOLLARITA. Applebee’s reminds you to please drink responsibly. Valid at Applebee’s locations in Texas operated by SSCP Management, excluding Kyle, San Antonio, New Braunfels, Marshall, Texarkana, & Mount Pleasant locations. Offer is valid for dine-in only, while supplies last. It is void where prohibited and is not valid with other coupons or discounts. Tax & gratuity are excluded, and participation may vary.
To find your local restaurant to dine in, visit Applebees.com/restaurants. To order Applebee’s To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google). For even more exclusive deals and specials, guests can sign up to be a part of the neighborhood. Join Applebee’s E-Club and receive a welcome offer!
About SSCP
SSCP Management is a family-owned and operated, award-winning restaurant leader. The company was founded in Dallas, Texas, by Sunil Dharod, the owner and CEO, a renowned businessman and philanthropist. He now leads the company’s future alongside his son, Chris Dharod, SSCP President, and his daughter, Puja Dharod, Vice President of Investments at SSCP, who are both determined to continue the legacy their father started and sustained. SSCP consistently strives to deliver the best experience for its guests through exceptional service.
About Applebee’s®
As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect, whether in a dining room or in the comfort of a living room. Eatin’ Good in the Neighborhood™ is a familiar, affordable escape from the everyday. Applebee’s restaurants are owned and operated by entrepreneurs dedicated not only to serving great food but also to building up the communities we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s and its franchise operations together consisted of 1,512 Applebee’s restaurants in the United States, two U.S. territories and 16 countries outside the United States as of September 28, 2025. This number does not include 59 company-owned Applebee’s restaurants. Applebee’s is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world’s largest full-service restaurant companies.
Follow us:
Instagram: @applebees
TikTok: @applebees
X: @applebees
Facebook: www.facebook.com/applebees
Media Contact:
