Mexican fast-food restaurant Gorditas Doña Tota has opened in an OXXO in El Paso, Texas. | OXXO
OXXO USA on Thursday welcomed the Mexican quick-service restaurant chain Gorditas Doña Tota into one of its locations in El Paso, Texas.
The addition, in what OXXO calls a “clip-in format,” is part of the convenience-store chain’s aim of continuing “to strengthen its value proposition and making our customers’ lives easier and providing them with delicious food,” the company said.
FEMSA, which owns OXXO convenience stores, is No. 33 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Gorditas Doña Tota sells freshly prepared gorditas, tacos, Mexican stews and more, OXXO said.
This is the second such addition in as many months, as OXXO in January held a grand opening for its first Ditsch artisan bread store inside another one of its convenience stores, also in El Paso. In a LinkedIn post announcing the opening, Carlos García Montemayor, OXXO USA’s marketing director, called this “an important step to strengthen our food proposal.”
These are OXXO USA’s first two clip-in formats in U.S. stores, and the second Gorditas Doña Tota clip-in in the El Paso market, OXXO said.
The Gorditas Doña Tota addition is an opportunity to try new formats that add value for customers and respond to local consumption habits, OXXO said.
Montemayor said, “At OXXO, we believe that convenience can also be flavorful. Integrating Doña Tota into our stores allows us to offer a friendly, practical and authentic experience, designed to be enjoyed in minutes so customers can get on with their day.”
The company said, “With initiatives like this, OXXO USA continues to evolve its takeout food offerings, integrating brands that add quality, tradition and new experiences to its stores.”
Beverage corporation and convenience-store retailer Fomento Economico Mexicano S.A.B. of C.V. (FEMSA), which owns OXXO, acquired the Ditsch brand when it bought its parent, the Swiss company Valora, in 2022. Valora has convenience stores and foodservice operations in Switzerland, Germany and other European countries. FEMSA is based in Monterrey, Mexico.
These additions come as OXXO is in the midst of the rebranding the 249 DK convenience stores it purchased from Brentwood, Tennessee-based Delek US Holdings in October 2024, marking its entrance into the United States.
As of October 2025, it had rebranded 50 DK stores and plans to rebrand 77 more through 2027. The retailer announced these plans at a press conference in October in El Paso as it celebrated its one-year anniversary of acquiring the Delek US Holdings c-stores.
OXXO rebranded seven DK stores in the El Paso area in 2025, and it will rebrand 35 in 2026 and another 35 by the end of 2027, Hal Adams, then the managing director for OXXO USA who retired at the end of 2025, said at the time. This accounts for the 77 DK stores in the El Paso area.
FEMSA started rebranding c-stores in February 2025, focusing on the Midland-Odessa and Lubbock metro areas in West Texas.
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