Two high-profile law firms with billboards around Lubbock have settled their legal dispute over using the phrase “Get Hit? Call Witt!” and what came up when it was used on a Google search.
The case was settled confidentially in federal court Monday and settlement details were not disclosed in court records.
Neither law firm responded to our invitation to comment.
LubbockLights.com covered this story last year.
Both sides filed a request to dismiss “with prejudice,” meaning the lawsuit cannot be filed again. A federal judge agreed.
Matt Witt (The Witt Law Firm) accused Dean Boyd (Attorney Dean Boyd, PLLC) in a May 2025 lawsuit of using his trademarked phrase in online advertising.
It “misguided and redirected consumers,” according to Witt’s lawsuit.
Previous screen capture of Google search as it appeared in court records. Click image to enlarge.
“[Boyd’s] acts have caused actual confusion and are likely to cause confusion, mistake, or deceive consumers, in violation of federal and Texas law. Specifically, Defendant has targeted consumers searching for [the Witt Law Firm] and created a landing page, which incorporated Plaintiff’s Mark, creating a misperception of source and affiliation concerning the Parties’ competing services,” court records said.
Boyd claimed, “There is no likelihood of confusion, mistake or deception ….”
“The Google Ad prominently identifies the source of the ad: Dean Boyd. The first part of the Google Ad states: ‘You Meant Dean Boyd, Right?’ The Google user immediately sees that this is a paid, sponsored ad. A reasonable consumer viewing this Google Ad would not be confused,” court records said.
Previous coverage: Lubbock personal injury lawyers in trademark tussle over personal branding ‘Get Hit? Call Witt’
Previous coverage: Dean Boyd hits back at Matt Witt’s trademark infringement lawsuit, claiming his ad not confusing for consumers
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