Left: OrderMyGear CEO Leonid Rozkin; Right: Inktavo CEO James Armijo [Photos: OrderMyGear/LinkedIn]

OrderMyGear (OMG)—a Dallas-based online platform for group ordering and e-commerce in team, promotional products, and decorated apparel markets—has been acquired by Austin-based Inktavo, the parent company of InkSoft, Printavo, GraphicsFlow, SignTracker, and Clarity Software.

As a result of the deal, the companies are merging to create “the industry’s most complete suite of tools for branded merchandise businesses”—spanning shop management, e-commerce, production management, reporting, design, and customer engagement. Terms of the deal were not disclosed. 

Leonid Rozkin, CEO of OMG, said his company “is thrilled to join forces with Inktavo and expand the ecosystem of solutions available to branded merchandise businesses.”

“For the first time, distributors, decorators, and dealers will have a single technology partner to help power every element of their business from product discovery and digital sales channels to post-sale order management, decoration and fulfillment, and accounting,” Rozkin added in a statement. “Suppliers will have unmatched access to thousands of customers using our combined set of solutions to search, buy, and sell brandable products. Together, we’re uniquely positioned to connect the industry with market-leading data and technology.”

Founded in 2008, OMG has aimed to simplify the process of selling branded merchandise to groups online. The company has expanded its capabilities through the acquisitions of BrightStores, a market leader in online company stores for distributors; DistributorCentral, a leading technology provider for supplier product data management and distribution; and Aturian, a presentation, order management, and ERP platform for distributors.

How OMG accomplished ‘a Big Hairy Audacious Goal’

Writing on LinkedIn, Rozkin celebrated the merger by noting that six years ago, OMG “set a Big Hairy Audacious Goal (BHAG) of facilitating $1B of Gross Merchandise Value (GMV) transactions in a twelve month period for our clients. At the end of 2024 we accomplished our goals, becoming #1 in online stores and unveiling the beginning of a complete technology stack. We also achieved our BHAG by generating $1B+ of volume in our platform, growing more than 4x since we set the BHAG.”

“I have a ton of confidence and respect for Inktavo, PSG, BSIP and [Inktavo CEO James Armijo] and am excited to support and help to drive the best outcome for our industry and clients,” Rozkin added.

Merger seen as empowering customers

“Combining Inktavo and OMG empowers our customers with a platform that offers solutions for branded apparel, promotional products, and signage,” Inktavo CEO James Armijo said in a statement. “We can enable online sales, proposals, in-house production, or outsourced production—or any combination of those—so that our customers have the tools and support they need to realize their vision and grow, and their customers can have a seamless experience as if everything is handled in-house.”

Inktavo said the merger will extend its reach across new verticals while offering current OMG customers access to the company’s broader suite of tools, including shop management, design tools, and marketing resources.

The companies will continue to operate their existing product lines while working toward an integrated ecosystem, ensuring a smooth transition and continuity for customers, OMG said.

Companies’ backers support the merger

Inktavo is supported by PSG and Blue Star Innovation Partners, both of which have deep expertise in scaling software businesses. OrderMyGear is backed by Susquehanna Growth Equity (SGE), which has fueled OMG’s growth and supported its acquisitions of BrightStores, DistributorCentral, and Aturian. SGE will remain an investor in the merged company, OMG said.

New York-based Weil advised PSG and its portfolio company Inktavo in its acquisition of OrderMyGear, Weil said in a release.

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