Autire CEO Brian Price (left) and Chief Technology Officer Devendra Parkar [Photos: LinkedIn/Autire]

AI-powered software platform Autire has received an investment from Serent Capital, a growth-focused private equity firm investing in founder-led B2B SaaS and technology companies.

Addison-based Autire ‘s platform supports CPA firms performing employee benefit plan (EBP) audits, which represent one of the most specialized and compliance-driven areas within the accounting profession. With increasing regulatory expectations and ongoing capacity constraints, many audit firms continue to rely on fragmented tools and manual workflows. Autire was founded to provide a more centralized, tech-enabled approach to better manage and automate much of the work, the company said.

“When we started Autire, we weren’t trying to incrementally improve the existing process, we wanted to rethink the infrastructure behind it,” Brian Price, founder and CEO of Autire, said in a statement. “We were looking for a partner who understands vertical software and respects the importance of building alongside practitioners. Serent brings that experience, along with operational support that will help us scale thoughtfully.”

Reducing administrative burden

Built by CPA professionals with direct experience conducting EBP audits, Autire’s platform integrates workflow management, automated data processing, and structured documentation support for retirement plan audits, including 401(k), 403(b), and ESOP plans. The software is engineered to help firms improve consistency, reduce administrative burden, and develop a more standardized audit process.

“EBP audits sit at the intersection of regulatory complexity and operational intensity,” said Stewart Lynn, partner at Serent Capital. “Based on Serent’s thematic work, we identified Autire as one of the true innovators in this market. In an industry historically dependent on manual processes, Autire has combined AI and technology with deep specialized knowledge to drive impressive efficiency and strong outcomes for its customers. We’re excited to partner with Brian and his team to scale Autire and to deliver further innovation.”

Price, who co-founded Addison-based PriceKubecka in 1995, founded Autire in 2017 to address inefficiencies he observed firsthand in traditional EBP audit execution. The company said it has grown its platform by collaborating with accounting firms seeking more scalable, technology-enabled approaches.

In May, Autire’s fully automated, end-to-end EBP audit platform, was named a Top New Product of 2025 by Accounting Today.

Through the partnership with Serent, Autire said it will leverage Serent’s growth team to support initiatives across AI and product development, go-to-market strategy, executive recruiting, and long-term strategic planning.

Additional terms of the transaction were not disclosed.

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