Austin kicks off Rodeo Austin with Cowboy Breakfast at the Long Center

AUSTIN, Texas — Austin residents gathered Friday at the Long Center for the annual Cowboy Breakfast, a free community event marking the start of Rodeo Austin.

The event drew crowds looking to celebrate the opening of one of the city’s most anticipated annual traditions.

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Rodeo Austin is a nonprofit organization that raises more than $3.7 million annually to fund scholarships and youth programs for Texas students. Organizers say the breakfast reflects the spirit of giving that drives the organization year-round.

The festivities continue this weekend with BBQ Austin, running March 6-7 at the Travis County Expo Center. The cook-off competition features pitmasters from across the state vying for top honors, along with a Junior Pitmaster Competition. Families can also enjoy a carnival featuring 60 rides and games, as well as a petting zoo.

Rodeo Austin itself opens March 13 and runs through March 28 at the Travis County Expo Center, offering ProRodeo competitions, a carnival, shopping and a variety of special attractions.