Rock’em Boots stepping into the Rodeo scene for the first time

HOUSTON, Texas (KTRK) — A growing Houston brand is expanding its presence during one of the city’s biggest events.

Rock’em Boots has a booth inside NRG Center for the first time during the Houston Livestock Show and Rodeo.

Juany Covarrubias is co-owner of Rock’em. She describes the store as your one stop to Western wear, “We will truly dress you up from head to toe in western from your hat, your outfit, your belt, your boots, even your socks,”

The rodeo attracts millions of visitors every year, giving businesses a major opportunity to connect with customers from across Texas and beyond.

Covarrubia calls the Rodeo a huge milestone for her business, “We’re going to be able to cater to a whole new demographic that maybe don’t know us yet,”

If you can’t make it to the Rodeo, Rock’em Boots has two Houston locations. You can find more information on their website.

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