Editor’s note: This list is not comprehensive. Have a tip? Email [email protected].

A number of businesses have recently opened in San Marcos, Buda and Kyle, bringing retail stores and service industries to the region. From western wear to sauna therapy and martial arts training, here are the latest business updates.

San Marcos

The Soccer Factory

A one-stop shop for soccer fanatics now sits in the Tanger Outlets. The store offers footwear for all playing fields, licensed jerseys, apparel, equipment, soccer balls and goalie attire. Shoppers can get customized gear and order in bulk as well.

Cuadra

Cuadra is the newest retailer to finish out its brick-and-mortar location in the San Marcos outlets. The store sells boots, shoes, apparel and accessories made from exotic leather for both men and women.

Opened Feb. 17San Marcos Premium Outlets, 3939 N. I-35, Ste. 927, San Marcoswww.cuadrashop.comBuda

Lehman Vertical Team Auditorium

Students at Lehman High School now have access to fine arts spaces as Hays CISD opened the Lehman Vertical Team Auditorium. The facility includes an 800-seat auditorium, a scene shop, two classrooms and storage. A 2023 voter-approved bond funded the project, allocating approximately $53 million.

Atlas Jiu-Jitsu

Founded by Edward “Scissorhands” Anthony in 2011, Atlas Jiu-Jitsu is a Brazilian Jiu-Jitsu academy with five locations across the country. Since 2014, Buda local and U.S. Marine Corps veteran Jim “Yeti” Niemie has trained with Anthony. Now, Yeti is the co-leader and owner behind the newest location. Atlas offers adult and children’s classes for kids four and older, focused on confidence, discipline, fitness and community, according to a news release.

Kyle

Perspire Sauna Studio

Owners Jackie Mendes-Schweitzer and Michael Schweitzer are proponents of preventative health and living better. The 1,800-square-foot studio offers red-light therapy with seven private infrared sauna suites and four SNØ Showers.

Burn Boot Camp

Local franchise partners Kellie and Lance Heller offer 45-minute workouts that combine strength, conditioning and functional movement, nutritional support and complimentary child care services.

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