Various pieces of 27-acre development The Central are in plans to break ground as soon as this summer.

DALLAS — Read this story and more North Texas business news from our content partners at the Dallas Business Journal.

De La Vega Development and CEO Artemio De La Vega are saying their vision for The Central, a 27-acre mixed-use district planned at U.S. 75 and North Haskell Avenue, “is coming together.”

De La Vega recently told the DBJ that the project is in the permitting phase for a 400-unit residential high-rise and wellness club and is under contract with a developer to bring a hotel from Marriott‘s Autograph Collection to the site.

The Central has been years in the making. De La Vega started buying the land in 2017. The site briefly gained internet fame in 2020, when the partial demolition of a former Affiliated Computer Services building resulted in what became known as the “Leaning Tower of Dallas.”

De La Vega was set to begin work on the project in 2020, but the COVID-19 pandemic caused several delays, pushing the start back to the fall of 2022. The first phase of the development saw a 321-unit high-rise, The Oliver, developed and built by Dallas-based StreetLights Residential. De La Vega said this high-rise has been very successful since opening in October 2024.

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