COLUMBIA, S.C. – Plano, a leader in hunting, fishing, and outdoor storage solutions, announces today the introduction of its new, adventure-ready GoNow storage system. Designed to elevate outdoor gear storage and organization, the new Plano GoNow system features both a Small and Large Box and a host of accessories designed to keep gear organized, accessible, and ready at a moment’s notice. Built with thoughtful internal organization, rugged weather-resistant construction, and accessories for different pursuits, Plano GoNow ensures hunters, anglers, and outdoor enthusiasts spend less time searching for gear and more time outside.
New research from Plano shows that gear organization is a major barrier preventing people from getting outdoors as often as they’d like.
85% of outdoor enthusiasts say a dedicated gear space helps them get outside faster
72% say faster prep would increase how often they get outdoors
2 in 3 say clutter adds stress to time meant for the outdoors
Nearly 50% of outdoor enthusiasts admit they have repurchased gear they already owned
By addressing these common pain points, the Plano GoNow system is designed to give outdoor enthusiasts a smarter, more efficient way to store and manage their gear. With intuitive organization, durable construction, and modular accessories tailored to different pursuits, GoNow helps eliminate the frustration of misplaced equipment and last-minute searching. The result is a streamlined system that saves time, reduces unnecessary spending on duplicate gear, and ultimately makes it easier to get outside more often and focus on the adventure ahead.
“Fishing, hunting and other outdoor activities require a lot of gear and preparation, and most products being used today either lack organization features or are overbuilt and overpriced for their intended use. The new GoNow system was designed with features that help people store gear more efficiently and that will stand up to the use and abuse of the field.” said Matt Spafford, Director, Brand & Product, Plano. “We’ve developed a system that not only allows people to organize and transport gear efficiently, but also that can be customized with accessories based on the way that they intend to use it. With modular accessories and customizable internal organization, users can truly build a system that fits the way they enjoy the outdoors– whether it’s at the boat ramp, deer camp, or a weekend camping trip.”
Plano GoNow Boxes
At the center of the system is the GoNow Box, available in Small and Large sizes, engineered to organize essential gear so you can access everything you need quickly and efficiently. Designed for durability and usability in real outdoor conditions, the boxes feature weather-resistant construction, customizable internal organization, and a modular design that allows users to expand functionality with accessories tailored to specific pursuits. The boxes are optimized for stacking and transport, with sizing developed through extensive research around vehicle storage, carry ergonomics, and compatibility with popular gear storage formats.
KEY FEATURES:
DUALHINGE Latch design allows for quick access or full lid removal
Weatherproof construction with integrated waterproof seal
Integrated tie-down points and QUICKLINK attachment system for accessories
Rubberized non-skid feet prevent sliding in truck beds or boat decks
Locking tabs keep gear secure during transport
Internal tray with customizable dividers for fast gear access
Removable internal divider separates and organizes larger gear
Rigid structural lid supports sitting, standing, and stacking
Modular stacking design for efficient storage and transport
Available in Charcoal, OD Green, and White.
GoNow Box – Small: 20.0” L X 15.6″ W X 12.3” H
GoNow Box – Large: 31.8″ L X 19.7” W X 12.5” H
MSRP: GoNow Box – Small $99.95 | GoNow Box – Large $149.95
Available: April 2026
GoNow Pursuit Kits
To simplify setup for specific outdoor activities, Plano also offers GoNow Pursuit Kits—bundled configurations designed for fishing, hunting, and camping. Each kit combines the small GoNow Box with accessories tailored to that pursuit, giving users a ready-to-go organization system straight out of the box.
GoNow Freshwater Fish Kit – $169.95
Small, Charcoal GoNow Box with lid
Customizable internal tray
Internal divider
GoNow Cutting Board (1)
GoNow Rod Holder (2)
Plano StowAway® 3700 Utility Boxes (4)
GoNow Saltwater Fish Kit – $169.95
Small, White GoNow Box and lid
Customizable internal tray
Internal divider
GoNow Cutting Board (1)
GoNow Rod Holder (2)
Plano StowAway® 3700 Utility Boxes (4)
GoNow Hunt Kit – $169.95
Small, OD Green GoNow Box and lid
Customizable internal tray
Internal divider
GoNow Gun Cleaning Rest (1)
GoNow Lid Keeper (1)
GoNow MOLLE Board (1)
Plano Element-Proof Field/Ammo Box – Small (1)
GoNow Camp Kit – $169.95
Small, Charcoal GoNow Box with clear lid for viewing
Customizable internal tray
Internal divider
GoNow Cutting Board (1)
GoNow Cup Holder (1)
GoNow Lid and Tray Accessories
A core component of the GoNow system is its unique accessory ecosystem, allowing users to customize their box with tools designed for specific outdoor pursuits. Accessories attach via the integrated QUICKLINK corner slots and store neatly inside the box when not in use. QUICKLINK accessories are designed to be compatible across the full GoNow line.
Cutting Board – $29.95
Food-grade construction
Durable plastic surface resists knife wear
Slides onto lid for convenient food prep workspace
Stores securely under lid when not in use
GoNow MOLLE Board – $29.95
Adds MOLLE compatibility to the underside of the lid
Allows attachment of MOLLE-compatible gear and accessories
Provides quick-access storage for essential equipment
GoNow Lid Keeper – $29.95
External storage solution for frequently used gear
Adjustable cord system allows customizable tension
Keeps gear secure yet easily accessible
GoNow Rod Holder – $19.95
Designed to securely hold spinning or casting combos
Ideal for dock, boat, or bank fishing setups
Quick installation using QUICKLINK attachment system
GoNow Gun Cleaning Rest – $29.95
Stable platform for firearm maintenance in the field
Cleaning rod holders on the sides of each rest
Compact design stores inside customizable GoNow tray
GoNow Bottle Opener – $19.95
Durable zinc-alloy construction resists rust and corrosion
Quick installation using QUICKLINK attachment system
GoNow Cup Holder – $19.95
Dual-purpose design holds tumblers up to 30oz
Functions as a dump tray for loose gear
Quick installation using QUICKLINK attachment system
Available: April 2026
To learn more about Plano GoNow, click here.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
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