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The Rangers’ new edible sombrero headgear aims to whip up excitement and team spirit during the final innings of close games.Arlington Today
The Texas Rangers have introduced a unique new fan experience at Globe Life Field – the 9th Inning Rally Sombrero. This oversized sombrero-shaped snack can be worn on the head and then eaten during the final innings of close games to help rally the team to victory.
Why it matters
The Rangers are looking for new ways to engage their fanbase and create memorable in-game moments, especially during high-pressure situations late in close games. The edible sombrero is an inventive promotion that taps into Texas culture and the love of food at baseball games.
The details
The 9th Inning Rally Sombrero is made of a crispy tortilla shell in the shape of a traditional Mexican sombrero hat. It is filled with seasoned ground beef, shredded cheese, salsa, and other Tex-Mex ingredients. Fans can purchase the sombrero at select concession stands around the ballpark and wear it on their heads to show their team spirit during the final innings.
The 9th Inning Rally Sombrero debuted at the Rangers’ home opener on April 3, 2026.
What they’re saying
“We’re always looking for new ways to make the in-game experience more fun and engaging for our fans. The 9th Inning Rally Sombrero is the perfect blend of team spirit, local flavor, and delicious food.”
— Neil Leibman, President of Business Operations, Texas Rangers
What’s next
The Rangers plan to offer the 9th Inning Rally Sombrero throughout the 2026 season, with the potential to make it a permanent game day tradition at Globe Life Field.
The takeaway
The Rangers’ new edible sombrero promotion taps into Texas culture, the love of food at baseball games, and the excitement of late-inning comebacks, creating a unique fan experience that could become a signature element of the in-game atmosphere at Globe Life Field.