Bob Mills Furniture customers who make purchases at its San Antonio or Schertz stores through April 12 can score free furniture if the San Antonio Spurs win the NBA championship. During Wednesday’s game, Spurs forward Victor Wembanyama (1) dunks against Golden State Warriors forward Draymond Green in San Francisco.
Tony Avelar/Associated Press
The Bob Mills Furniture store at 12621 I-10 in San Antonio. Customers who make purchases at its San Antonio or Schertz store through April 12 can score free furniture if the San Antonio Spurs win the NBA championship.
Courtesy of Bob Mills Furniture
Bill Mills, founder of Bob Mills Furniture, is offering customers the chance to win free furniture if the San Antonio Spurs win the NBA championship. “There’s no gimmick,” he says.
Courtesy of Bob Mills Furniture
The man behind Bob Mills Furniture is taking a page from the playbook of Houston’s “Mattress Mack.”
Bob Mills, the chain’s founder and owner, is currently appearing in television commercials promising Spurs fans that any furniture or mattress purchased through April 12 at his stores in San Antonio and Schertz will be free if the team wins the NBA championship.
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“San Antonio is a basketball city,” Mills said in a statement. “People rally around the team, and we wanted to give customers a way to feel a part of that excitement in a real, tangible way.”
Jim “Mattress Mack” McIngvale, owner of Houston’s Gallery Furniture and a prominent sports bettor, has done similar marketing stunts tied to the Houston Astros and other teams if they win a championship.
Gallery Furniture currently is offering customers their money back on certain mattress purchases if Illinois wins the men’s NCAA Tournament. In 2022, the store offered customers double their money back if the Astros won the World Series — which they did — the Houston Chronicle reported.
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READ MORE: Who’s rooting hardest against Astros? Sportsbooks who took Mattress Mack’s multimillion-dollar bets.
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McIngvale has routinely made multimillion-dollar sports bets as a way to hedge against the promotions. But he also has bought insurance to cover payouts to customers after big victories, according to the Chronicle.
Like McIngvale, Bob Mills Furniture has taken steps to limit its financial exposure but didn’t say how.
“Like many retailers who run high-profile promotions like this, we’ve taken the appropriate steps to responsibly manage the risk associated with the offer,” marketing manager Rebecca Sites said in an email.
The promotion might seem a bit odd given Bob Mills Furniture is based in Oklahoma City, Okla., home to the NBA’s Thunder, who are trying to hold off the Spurs for the top seed in the Western Conference. The Thunder are the odds-on favorites to win the championship.
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It doesn’t appear that Bob Mills Furniture is offering a similar promotion for customers in Oklahoma if the Thunder win it all, though Sites said the retailer regularly tailors promotions “by market based on what’s relevant locally.” The store has 12 locations across Texas, Oklahoma and Kansas and has been in business since 1971.
The chain isn’t concerned that the San Antonio promotion may not go over well with its neighbors who are Thunder fans.
“As for Oklahoma City, there’s always a little friendly rivalry in sports, but we’ve found customers enjoy the excitement these promotions bring,” Sites said. “At the end of the day, it’s all about creating a fun and memorable experience for our customers.”
For the San Antonio promotion, Sites said there is no minimum purchase required to qualify, but there is a 20% cancellation fee.
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In a news release, Bob Mills Furniture couched the promotion by stating customers who buy furniture through April 12 at the San Antonio or Schertz stores “will have the chance to get their purchase completely free.”
Sites explained it’s worded that way for customers who opt out of the promotion by choosing not to make a 20% down payment or for some other reason.
“The wording is so that if someone opts out and then San Antonio wins, they don’t expect to get their furniture purchase free after they opt out,” she said.
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Mills, in his statement, assured “there’s no gimmick or complicated process.”
The cost of the furniture will be returned if San Antonio wins, though customers will still be on the hook for taxes and services, such as delivery and furniture protection plans, Sites said.
Neither the Spurs nor the NBA are actually mentioned in the promotion. League and team names are trademarked, so companies often use generic terms like “the Big Game” or “the championship” in promotions. The Spurs are referred to simply as San Antonio on Bob Mills Furniture’s website.