Discount grocer Aldi has opened a new store in Cedar Park, marking its debut in the fast-growing Austin suburb and intensifying competition with other groceries.
The store opened officially on Thursday, April 2 with a morning ribbon-cutting ceremony and promotional giveaways for early shoppers. The first 200 customers received gift bags and gift cards.
Located at 850 N. Bell Blvd., Suite 104, it sits directly across from an existing H-E-B and down the street from a Costco Wholesale.
“At our new Cedar Park Aldi store, shoppers will notice a smaller, easy-to-shop store layout filled with a carefully selected range of products to provide them with exactly what they need,” said Aldi’s regional vice president Scott Huska in a release. “As more people look for better ways to stretch their dollar further, we’re excited to bring quality groceries at the lowest possible prices to Cedar Park.”
Its opening is part of the German-based company’s broader expansion strategy. The chain currently operates 128 locations across Texas, with just over 2,600 in the U.S. total, but it aims to grow its U.S. footprint to about 3,200 stores by 2028.
It currently operates six locations in Central Texas, mostly in smaller cities like Pflugerville, Georgetown, Temple, Killeen and Waco.
Aldi is known for its small-format stores, limited-selection model and cost-saving measures like self-bagging and cart deposits. The penny pinching allows the company to offer lower prices.
The Cedar Park store will be open daily from 9 a.m. to 8 p.m.