It’s time for the Masters. I don’t know if it’s because I was so excited about March Madness that I feel like following it up with some golf! And just like basketball, I know absolutely nothing about golf.
So instead, I’m focusing on what really matters: the food.
Because if there’s one thing I have heard about The Masters, it’s that the food is next-level- especially the pimento cheese, which gave me pause but who am I to question tradition?
This El Paso Shop Is Bringing Masters Flavors Home
Now, avid golf fans in El Paso can get in on the action.
A local favorite, The Culinary Studio EP, is giving El Pasoans a way to experience that iconic Masters menu without ever leaving the Borderland.
They’re bringing back their Masters-inspired bundle, The Green Jacket, and it’s basically everything you need to host the ultimate watch party, even if you’re just there for the snacks like me.
The package is available to order now through April 11, with pickup set for April 12, perfect timing for the final round. It serves 10 to 12 people and runs $175, making it a solid option for hosting, gifting, or just fully committing to the Masters experience from your own living room.
The timing is perfect, the 2026 Masters tees off April 9 and wraps up April 12, so you can literally snack your way through the entire tournament weekend.
Why The Masters Food Has Such a Cult Following
Now, if you’re like me and wondering why pimento cheese sandwiches are such a big deal at The Masters, it’s all about affordability and it just so happens to be an easy-to-carry snack for patrons.
The menu and its prices have been unchanged for years.
We’re talking about signature items like the egg salad and pimento cheese sandwiches still going for just $1.50, the same price they’ve been since 2002.
In a world where everything feels like it’s getting more expensive by the minute, the Masters menu has somehow stayed frozen in time. You could basically try everything on the menu for under $75, which honestly feels unheard of at a major sporting event.
It’s obvious that The Masters menu has built a reputation that goes way beyond golf.
A Fun Way for El Paso to Join Masters Weekend
Which is exactly why something like this from The Culinary Studio EP feels like such a win, you don’t have to understand golf to appreciate a really good sandwich! Find out more about the Culinary Studio EP here.
10 Insane Facts About The Masters
The Masters is an invitation-only event, meaning the players don’t automatically qualify purely based on their world rankings. It’s one of the four majors on the PGA tournament, tickets could cost you anywhere from $2,000-$4,000 to just touch the grass at Augusta National in Georgia.
There are many unwritten traditions that are ingrained at Augusta National, and while the origins for many are unknown, they’re followed every single year.
Gallery Credit: Adison Haager
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Gallery Credit: Joanna Barba