Video still from the new KFC spot. [Image: KFC]

KFC’s Colonel Sanders has done a lot in TV spots over the years. He’s boxed, arm-wrestled, tossed sub-par gravy across kitchens, and crashed out in a courtroom. But he may have finally out-Coloneled himself in a new campaign that shows him break-dancing up the side of a skyscraper.

Dropped hot on Monday, the new 60-second spot features KFC’s first-ever single, a funky track called “Finger Lickin’ Machine.” It shows the Colonel dancing across a boardroom table to the astonishment of harrumphing execs, then dancing his way down a city street at night and all the way up the side of a skyscraper.

The :60 is rolling out across social and streaming platforms, including on Spotify. There’s also a :90 second extended cut “that plays like a music video”—and you can play it here or click it below:

Produced by the Chicago creative agency Highdive with music by Ryan Grieve for Hole in the Sky Music and choreography by Rich + Tone Talauega, the spot features a track “built to stream, replay, and live on repeat” and is designed to show up “across social feeds and sound-on moments,” KFC said.

From social feeds to streaming platforms to IRL drops, KFC said it’s moving “beyond the fast-food playbook, turning a campaign into something fans can hear, share and experience.”

Roof-bound Colonel dances up a skyscraper in this video still from the new KFC spot. [Iimage: KFC]

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R E A D   N E X T

The latest addition is former Wingstop exec Melissa Cash, now CMO of the Plano-based brand. Under President Catherine Tan-Gillespie, KFC is building a powerhouse team to drive its “Kentucky Fried Comeback Plan.”

Jonas’ first watch was a Fossil. Now he’s a leading face of the brand. Each timepiece in the new collection blends Jonas’ passion for watch collecting, his personal style, and Fossil’s decades-long design heritage to deliver styles that are both “timeless and distinctly modern,” the Richardson-based company said.

The proof-of-concept test detected drones using Ericsson’s massive-MIMO radios, showcasing the network’s ability to track unmanned aerial vehicles (UAVs) within surrounding airspace. The technology aims to bolster national security while leading to safer skies and smarter cities, Ericsson said.

Tarun Lal is a veteran global executive with more than 25 years of experience at Yum! Brands, where he most recently was president of KFC U.S.

The global provider of wireless network solutions said its new Plano headquarters will employ up to 150 people in R&D, engineering, customer support, sales, and corporate functions. Airspan has 11 offices worldwide, including four in the U.S.