Texas jewelry mogul Kendra Scott has opened a storefront in San Antonio for her lifestyle brand, Yellow Rose by Kendra Scott — its first store in the Alamo City and fifth worldwide.
The Western-inspired boutique builds on the success of Scott’s billion-dollar jewelry brand, putting the “modern cowgirl” aesthetic front and center. In addition to jewelry, Yellow Rose sells hats, boots, bags, home goods, apparel and accessories.
“There’s a richness to San Antonio — its history, artistry, and sense of soul — that aligns with what we’re building at Yellow Rose,” Scott said in a news release. “Since its inception, this brand has evolved into something much bigger, a way for people to express their individuality and personal style. San Antonio brings that to life in such a beautiful, authentic way.”
The new store is located at 302 Pearl Parkway — in the popular Pearl District — and will be open daily from 10 a.m. to 8 p.m.
About $650,000 worth of store renovations began in October and were completed earlier this year, according to a filing with the Texas Department of Licensing and Regulation.
The store occupies 2,470 square feet, a similar size to many Kendra Scott jewelry stores.
The Yellow Rose flagship location in Austin sits across the street from the Kendra Scott flagship store on South Congress Avenue. Stores in Dallas and Houston opened their doors in December 2024 and February 2025, respectively. Last month, the company opened its first storefront in Nashville, marking its first departure from Texas so far.
A portion of proceeds from every purchase at Yellow Rose is donated to Nest’s Women of the West fund, which provides mentorship, coaching, funding and peer support for artisans and entrepreneurs.
Kendra Scott first hit the jewelry market in 2002 and now operates more than 150 jewelry stores nationwide, with three in Austin.