Gen Z drinks half as much. Here's what that means for Houston businesses

Gen Z drinks half as much. Here’s what that means for Houston businesses

April 17, 2026

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Gen Z drinks at half the rate of Millennials, and Houston businesses are changing fast. But could today’s wine surplus actually lead to a shortage?

Author: khou.com

Published: 10:21 PM CDT April 16, 2026

Updated: 10:21 PM CDT April 16, 2026